Advertising is far more than a 30-second commercial on TV. It’s everything you do to lure people into different behaviours, into other perspectives, or different opions. You’re advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating ...

Transform your architectural projects with “The Fundamentals of Architectural Design.” Whether you're just starting out or are a seasoned professional looking to refine your skills, this book will prove a rich source of information on how to solve problems related to architectural design.

The book provides a practical and concise roadmap for students, architects, and designers alike. It guides the designer step-by-step in a simple way through all phases of the design process: from site in...

Take a journey of self-exploration in a compassionate and safe space.

The Therapy Toolkit includes sixty cards devised by an experienced and qualified therapist - each featuring questions and reflections that emulate the process of therapy. Split into four categories - Experiences, Emotions, Relationships and Childhood - and peer-reviewed, the gentle, guiding questions on each card offer a simple first step into therapy. The thoughtful gift package is accompanied by provoking and meditative i...

Unlock the secrets of what people are thinking by learning to read their unconscious body language

Perfect the gift of giving. The only modern, practical guide to the ancient art of Japanese gift wrapping. Discover how to use Furoshiki - beautiful, reusable wrapping cloth, to make gift-giving extra special and joyful, and kinder to the planet too. Features 30 styles.

Creativity Today - the management book on applied creativity and written by Ramon Vullings & Igor Byttebier - has inspired tens of thousands of managers, teachers and students around the world. Now this book is made available again in a revised version, under a new title, new subtitle and with a new cover design. All intended to focus this creativity classic more on education and to emphasize its attractiveness as a basic guide for businesses, schooling institutions and organizations that wis...

If your business hasn't already embraced visual thinking, why not?

Visual thinking and drawing are both becoming increasingly important in today's business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engagement. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another's ide...

This book presents 75 ways to look at art and 75 life lessons you can learn from it. From the works of ancient Egypt and Greece to today's abstract and conceptual pieces, by way of Leonardo, Dürer and Rembrandt, Picasso, Warhol and Ai Weiwei, art inspires us to take a fresh look at the fundamental questions we face. Questions about success, about love,about work, about friendship and about life and death.Think Like an Artist, Don't Act Like One is a lively introduction to art history as it r...

Societies worldwide are increasingly interconnected through trade, migration, education, and digitization. This has resulted in a profound new complexity of cultural groups. Consequently, designers are confronted with the challenge of gaining a clear understanding of this cultural diversity. Culture is a complex phenomenon defined by an ongoing process of shifts in human interactions and experiences. In addition to the functional, technical, and economic requirements, it is primarily culture ...

Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of ’the user‘ is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today’s complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users.

'Rethinking Users' introd...