Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...

An Introduction to Numerical Methods: A MATLAB® Approach, Fifth Edition continues to offer readers an accessible and practical introduction to numerical analysis. It presents a wide range of useful and important algorithms for scientific and engineering applications, using MATLAB to illustrate each numerical method with full details of the computed results so that the main steps are easily visualized and interpreted. This edition also includes new chapters on Approximation of Continuous Func...

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s r...

This volume documents the growth of a new kind of interdisciplinary teamwork that is evolving among practitioners, researchers, teacher educators, and community partners. Its premise: the design of learning environments and the development of theory must proceed in a mutually supportive fashion. Scientific researchers have learned that a prerequisite to studying the kinds of learning that matter is helping to shoulder the responsibility for ensuring that these forms of learning occur.

To supp...

This classic text on multiple regression is noted for its nonmathematical, applied, and data-analytic approach. Readers profit from its verbal-conceptual exposition and frequent use of examples. The applied emphasis provides clear illustrations of the principles and provides worked examples of the types of applications that are possible.

Researchers learn how to specify regression models that directly address their research questions. An overview of the fundamental ideas of multiple regressio...

Cell Membranes offers a solid foundation for understanding the structure and function of biological membranes. The book explores the composition and dynamics of cell membranes—discussing the molecular and biological diversity of its lipid and protein components and how the combinatorial richness of both components explains the chemical, mechanical, and self-renewing properties of cell membranes. Cell Membranes is a valuable resource for advanced undergraduate students, graduate students, an...

Physical Biology of the Cell is a textbook for a first course in physical biology or biophysics for undergraduate or graduate students. It maps the huge and complex landscape of cell and molecular biology from the distinct perspective of physical biology. As a key organizing principle, the proximity of topics is based on the physical concepts that unite a given set of biological phenomena.

Herein lies the central premise: that the appropriate application of a few fundamental physical models c...

This new and fully updated second edition of Critical Issues in Contemporary Japan provides undergraduate and graduate students with an interdisciplinary textbook written by leading specialists on contemporary Japan. Students will gain the analytical insights and information necessary to assess the challenges that confront the Japanese people, policymakers and private and public-sector institutions in Japan today. Featuring a comprehensive analysis of key debates and issues confronting Japan,...

Organizations act, but what determines how and when they will act? There is precedent for believing that the organization is but an extension of one or a few people, but this is a deceptively simplified approach and, in reality, makes any generalization in organizational theory enormously difficult

Since the turn of the century much has happened in politics, governments, spying, technology, global business, mobile communications, and global competition on national and corporate levels. These sweeping changes have nearly annihilated privacy anywhere in the world and have also affected how global information warfare is waged and what must be done to counter its attacks.

In light of increased attacks since 2002, Global Information Warfare: The New Digital Battlefield, Second Edition provid...