Public speaking textbook grounded in traditional rhetorical theory with historical and contemporary examples

Core text for public speaking or rhetoric courses

Distinguished from other public speaking texts by its grounding in traditional rhetoric and its focus on speaking as an engaged citizen on matters of public concern, compared with texts more focused on business communication

Online resources include instructor's manual with discussion and test questions, web links, and sample materials

Foundations of Sensation and Perception offers a comprehensive and accessible introduction to the science of sensation and perception. It covers all the human senses and answers many questions, such as why movies are so convincing, how ventriloquism works, why things sound different as you get older and why you may feel ill in an aircraft or sea vessel. Full of illustrations and graphs that bring concepts to life, the textbook covers vision, hearing, balance, touch, pain, smell and taste.

It ...

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...

Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills. Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate knowledge and handle complexity, and formulate judgements with incomplete or limited information....

With this book, managers and decision makers are given the tools to make more informed decisions about big data purchasing initiatives. Big Data Analytics: A Practical Guide for Managers not only supplies descriptions of common tools, but also surveys the various products and vendors that supply the big data market. Comparing and contrasting the different types of analysis commonly conducted with big data, this accessible reference presents clear-cut explanations of the general workings of bi...

Professor Craig Caldwell's Story Structure and Development offers a clear approach to the essentials of story. It lays out the fundamental elements, principles, and structure for animators, designers, and artists so they can incorporate these concepts in their work. As a practical guide it includes extensive insights and advice from industry professionals.

Readers will learn the universal patterns of story and narrative used in today's movies, animation, games, and VR. With over 200 colorful ...

The piecemeal fashion in which human factors research has been conducted in the maritime domain makes information retrieval available only by scanning through numerous research journals and conference papers. Bringing together human factors information from this and other domains, Human Factors in the Maritime Domain integrates a common body of knowledge into one single volume.

The book provides the vital background information necessary to acquire a core knowledge base and a much-needed over...

Energy and Society: An Introduction, Second Edition provides readers with a detailed introduction to energy sources and energy utilization. This book presents an overview of alternative energy issues and technologies, discusses the pros and cons of various energy sources, and explores their impacts on society and the environment. What's New in the Second Edition:This second edition offers simple updates, as well as completely rewritten material, regarding the last decade in areas including gl...

A Framework for Managing, Measuring, and Predicting Attributes of Software Development Products and ProcessesReflecting the immense progress in the development and use of software metrics in the past decades, Software Metrics: A Rigorous and Practical Approach, Third Edition provides an up-to-date, accessible, and comprehensive introduction to software metrics. Like its popular predecessors, this third edition discusses important issues, explains essential concepts, and offers new approaches ...

Food Packaging: Principles and Practice, Third Edition presents a comprehensive and accessible discussion of food packaging principles and their applications. Integrating concepts from chemistry, microbiology, and engineering, it continues in the tradition of its bestselling predecessors and has been completely revised to include new, updated, and expanded content and provide a detailed overview of contemporary food packaging technologies. Features Covers the packaging requirements of all maj...