Janis Kuby's groundbreaking introduction to immunology was the first textbook for the course actually written to be a textbook. Like no other text, it combined an experimental emphasis with extensive pedagogical features to help students grasp basic concepts. Now in a thoroughly updated new edition, Kuby Immunology remains the only undergraduate introduction to immunology written by teachers of the course.

In the Kuby tradition, authors Judy Owen, Jenni Punt, and Sharon Stranford present the ...

This textbook applies economic ethics to evaluate the free market system and enables students to examine the impact of free markets using the three main ethical approaches: utilitarianism, principle-based ethics, and virtue ethics.

American Public Policy provides a comprehensive overview of the policy-making process from procedural approaches and policy instruments to in-depth analysis of specific policy issues. The Twelfth Edition covers new topics such as the COVID-19 pandemic, the rising costs of health care, and the rollback of environmental regulations under the Trump administration.

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...

All trainee teacher's need to know about the theory and practice of teaching primary English.

This book explains 'big ideas' in mathematics in simple terms supported by classroom examples to show how they can be applied in primary schools to enable learning.

A short, innovative book that uses examples and evidence from around the world to analyse the concept of fake news and outline what we know about it, before proposes what we should do about this dangerous phenomenon.

This book will guide trainee teachers through each step of the teaching training process, from initial stages of planning and research, through to how to analyse data and write up a research project.