Offering unrivalled coverage of classical theories, contemporary approaches, and current issues, together with an exceptionally clear writing style, Introduction to International Relations provides a uniquely accessible and engaging introduction to the subject. With an emphasis on theoretical approaches and their application to the real world, the authors encourage critical engagement with the theories presented, highlighting their strengths, weaknesses, and the major points of contention. Th...

Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.

Thought you couldn't learn statistics? You can - and you will! Even You Can Learn Statistics and Analytics, Third Edition is the practical, up-to-date introduction to statistics - for everyone! Now fully updated for "big data" analytics and the newest applications, it'll teach you all the statistical techniques you'll need for finance, marketing, quality, science, social science, and more - one easy step at a time. Simple jargon-free explanations help you understand every technique, and exten...

SHORTLISTED FOR THE FT & McKINSEY BUSINESS BOOK OF THE YEAR AWARDS 2020

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'A path-breaking, thought-provoking and in-depth study of how new technology will transform the world of work' Gordon Brown

'Compellin...

From Apple to Youtube, Google Play to Spotify, the music industry has seen monumental changes in past decades. Record labels have had to adapt to the demand for instantly accessible, low-cost music whilst coping with significant increases in music piracy. But what do these changes mean for aspiring and established artists? Donald Passman is one of the most trusted music lawyers in the world.

In this easy-to-use manual, he draws upon his unparalleled experience to provide a clear-eyed explanat...

An epic, fate-fighting adventure like no other. A stunningly imagined new series. The Nightsilver Promise is a future classic, stunningly imagined. A Game of Thrones for middle-grade that is perfect for fans of Nevermoor, Philip Pullman, and Neil Gaiman.

This introduction to social and cultural anthropology has become a modern classic, revealing the rich global variation in social life and culture across the world. Presenting a clear overview of anthropology, it focuses on central topics such as kinship, ethnicity, ritual and political systems, offering a wealth of examples that demonstrate the enormous scope of anthropology and the importance of a comparative perspective. Unlike other texts on the subject, Small Places, Large Issues incorpor...

Student Course Book Authentic texts from the Financial Times and other sources develop reading skills and provide essential business vocabulary. Interviews with business people and experts develop listening skills, such as prediction, listening for specific information and note taking. Language Work develops students' awareness of common problem areas and introduces grammatical concepts.

Human Resource Management, 11th Edition, by Torrington, Hall, Taylor and Atkinson is praised for its comprehensive scope of topics, coverage of important HRM issues and succinctness. It is a great introduction to human resources for students pursuing undergraduate business and management courses, as well as those on CIPD accredited courses. Human resource management helps those aspiring to or working in HR or management roles.

The eleventh edition has been thoroughly updated with th...

For undergraduate and graduate Accounting courses, as part of non-Accounting programmes. Simplified learning of real-world accounting problemsAccounting for Non-Accounting Students, 10th Edition, by Dyson & Franklin provides real-life understanding of accounting by introducing you to the purpose and key ideas of financial and management accounting whether you have had little or no previous knowledge of the subject. This textbook is renowned for its clear and non-technical explanations of e...