Chemistry is widely considered to be the central science: it encompasses concepts on which all other branches of science are developed. Yet, for many students entering university, gaining a firm grounding in chemistry is a real challenge. Chemistry3 responds to this challenge, providing students with a full understanding of the fundamental principles of chemistry on which to build later studies.

Uniquely amongst the introductory chemistry texts currently available, Chemistry3's author team br...

Building a Scalable Data Warehouse with Data Vault 2.0 covers everything users need to create a scalable data warehouse from scratch, including a presentation of the Data Vault modeling technique, which provides the foundations to create a technical data warehouse layer. In addition, the book presents tactics on how to create the input layer (the stage layer) and the presentation layer (data mart) of the Data Vault 2.0 standard. Drawing upon years of practical experience and using numerous ex...

Encyclopedia of Biological Chemistry, Six Volume Set has always been characterized by its unique and comprehensive content. Since publication of the 2nd edition, many important discoveries have been made leading to novel concepts in several areas of biochemistry, and new technologies have advanced our understanding of key processes of life. All of these advances are included in the new and expanded third edition.

With its 6 volumes, this is the most up-to-date and complete resource on biochem...

Developed in partnership with the National Geographic Society, OCEANOGRAPHY: AN INVITATION TO MARINE SCIENCE, 10th edition gives you a basic understanding of the complexities and uncertainties involved in ocean use as well as its role in sustaining life on Earth. Thoroughly updated with the latest findings from the field, the text includes new coverage of important issues such as climate change. Emphasizing the science process throughout, it helps you see how concepts from other scientific fi...

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.

New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategie...

This book makes an intervention in a long-standing discussion by arguing that education should be world-centred rather than child-centred or curriculum-centred. This is not just because education should provide students with the knowledge and skills to act effectively in the world, but is first and foremost because the world is the place where our existence as human beings takes place. In the seven chapters in this book Gert Biesta explores in detail what an existential orientation to educati...

Research Methods: The Basics is an accessible, user-friendly introduction to the different aspects of research theory, methods and practice. This third edition provides an expanded and fully updated resource suitable for students and practitioners in a wide range of disciplines including the natural sciences, social sciences and humanities. It is structured in two parts - the first covers the nature of knowledge and the reasons for doing research, the second explains the specific methods used...

The essential handbook for doing historical research in the twenty-first centuryThe Princeton Guide to Historical Research provides students, scholars, and professionals with the skills they need to practice the historian's craft in the digital age, while never losing sight of the fundamental values and techniques that have defined historical scholarship for centuries. Zachary Schrag begins by explaining how to ask good questions and then guides readers step-by-step through all phases of hist...

"Ellen Bennett is the platonic form of a go-getter who inspires go-getter after go-getter to become a better go-getter." Zooey Deschanel, actor and musician

You'll never know where to start…until you start. This gutsy guidebook will help anyone who's procrastinating on a goal, career change, or business idea stop the obsessive worrying and leap into action.

As a 24-year-old line cook, Ellen Marie Bennett couldn't stand the kitchen staff's poorly designed, cheaply made aprons. So when her he...

A timely new edition of the classic journalism text, now featuring updated material on the importance of reporting in the age of media mistrust and fake news and how journalists can use technology to navigate its challenges

More than two decades ago, the Committee of Concerned Journalists gathered some of America's most influential newspeople and asked them, "What is journalism for?" Through exhaustive research, surveys, interviews, and public forums, the committee identified the essential el...