Media/Society: Industries, Images, and Audiences provides a framework to help students understand the relationship between media and society and helps students develop skills for critically evaluating both conventional wisdom and one's own assumptions about the social role of the media. The Seventh Edition retains its basic sociological framwork, but also includes additional discussions of new studies and up-to-date material about a rapidly changing media landscape. This edition significantly...

Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them.

This latest edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.

The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more.

The new full-color interior and unique layout better...

Conducted properly, information security risk assessments provide managers with the feedback needed to manage risk through the understanding of threats to corporate assets, determination of current control vulnerabilities, and appropriate safeguards selection. Performed incorrectly, they can provide the false sense of security that allows potential threats to develop into disastrous losses of proprietary information, capital, and corporate value. Picking up where its bestselling predecessors ...

Offers a unified discussion of generalized linear models and correlated data methods. Provides information suitable for graduate non-statistics majors or advanced undergraduate statistics majors. Includes case studies with real data. Offers material on R at the end of each chapter. Provides a solutions manual.

An easy to follow guide for Business and Management students undertaking an extended research project, covering the entire process from start to finish.

In her detailed and down-to-earth style, Zina O'Leary sets out how to approach each stage of your research project; from choosing a research design and methodology to collecting and analysing data, then communicating your results - while showcasing best practice along the way.

This A-Z guide is an essential resource to support those teaching in HE today to enhance their practice.

This text supports trainee teachers working towards primary QTS and Early Career Teachers to understand the importance of supporting children to become readers, enjoy reading for pleasure and develop higher level reading skills.

A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.