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Resultaten (1303)

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Designing and Managing a Research Project

A Business Student's Guide

2021 || Paperback || Michael J. Polonsky e.a. || SAGE

From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.

77,00
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Consumer Behavior and Culture

Consequences for Global Marketing and Advertising

2020 || Paperback || Marieke de Mooij || SAGE

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...

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The Decisive Mind

How to Make the Right Choice Every Time

2023 || Paperback || Sheheryar Banuri || Veltman Distributie Import Books

A new model for understanding and optimising your decision making skills by a leading behavioural economist*

__________

Have you ever set yourself a goal but struggled to achieve it?

In a world overflowing with choices and distractions, indecision can be paralysing. It can lead to missed opportunities, stress, even damaged relationships. In The Decisive Mind, decision making expert Professor Sheheryar Banuri provides a new framework to choose the life you want, one decision at a time.

Using r...

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Consumer Culture Theory

2023 || Paperback || Eric Arnould e.a. || SAGE

The definitive text for students and scholars of Consumer Culture Theory (CCT), now fully updated and expanded to include the latest CCT research and consumption and marketplace phenomena.

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Finance Basics (HBR 20-Minute Manager Series)

2024 || Paperback || Harvard Business Review || Harvard Business Review Press

16,95
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Leadership Presence (HBR Emotional Intelligence Series)

2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press

24,95
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HBR's 10 Must Reads on Women and Leadership (with bonus article "Sheryl Sandberg: The HBR Interview")

2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press

11,98
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Start with Why

How Great Leaders Inspire Everyone to Take Action

2011 || Paperback || Simon Sinek || Penguin LCC US

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.



In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.



Sinek starts with a fundamental question: ...

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HBR Guide to Your Job Search

2024 || Paperback || Harvard Business Review || Harvard Business Review Press

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ESG

The Insights You Need from Harvard Business Review

2024 || Paperback || Harvard Business Review e.a. || Van Ditmar Boeken B.V.