Essential reading for anyone who has to work with social media in a professional capacity, from using networking sites to marketing their businesses or employers.

Many people use social media every day - and it can be a vital tool in professional life. Whether you're polishing an online CV, contributing to a chat group relating to your industry sector, or using Instagram to highlight goods and services, the professional face you present needs to be strategically different to the 'social' post...

The education of the real estate professional is changing and aligning itself more closely with the world of business. This book takes a new approach to property appraisal by exploring the pricing mechanism in this changing context. It: develops the notion of the pricing mechanism in relation to property covers practical issues of comparison and the real problems in applying valuation theory explores calculations - including social and environmental worth - ignored in other texts As real esta...

THE SUNDAY TIMES BESTSELLER

'Listen out for Rutger Bregman. He has a big future shaping the future' Observer

'A more politically radical Malcolm Gladwell' New York Times

'The Dutch wunderkind of new ideas' Guardian

In Utopia for Realists, Rutger Bregman shows that we can construct a society with visionary ideas that are, in fact, wholly implementable. Every milestone of civilisation - from the end of slavery to the beginning of democracy - was once considered a utopian fantasy. New utopian id...

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...

The classic groundbreaking text for understanding organizational theory in the sport industry is back in an extensively revised new edition. With an added emphasis on organizational behavior and practical applications of the theory, Understanding Sport Organizations: Applications for Sport Managers, Third Edition, provides a logical progression to understanding the many components of and processes in sport organizations. Readers will gain a strong theoretical foundation while learning how it ...

A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.

The second edition features ...

Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out.

A fascinating investigation of our ability to navigate: from the earliest humans, to cutting-edge spatial neuroscience, and the increasing loss, in today's world, of our ability to find our way.

Express your ideas clearly and with impact-no matter what the situation. These ten definitive Harvard Business Review articles on communication will help you connect with even the toughest crowds, gain influence and credibility, and neutralize stressful conversations.

'Indispensable and subversive' - Simon Caulkin, The Observer 'A highly entertaining polemic.... This slim volume more than lives up to its title' - Stefan Stern, Financial TimesConceived by Chris Grey and written to get you thinking, the 'Very Short, Fairly Interesting and Reasonably Cheap' series offers informal, conversational and critical overviews of popular areas of study. Updated throughout with examples from the biggest global news events, including the Trump presidency, cost-cutting a...