Trend-Driven InnovationBeat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands...

This must-have guide to special event production resources looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues.

This new edition includes:New content on: new audio -visual technolo...

Ben jij een wereldmens?

Society 3.0 is een hoopvol lees- en doeboek voor iedereen die zich realiseert dat onze huidige samenleving toe is aan een nieuw waardesysteem. Society 3.0 biedt visie en vraagt om visie. Alles in dit lekker leesbare boek draait om jou als wereldmens en jouw rol in Society 3.0, een aanlokkelijk perspectief.

Durf jij het nog grotendeels regenteske Nederland aan te pakken?

Deel 1 brengt je verbijstering en onbehagen, met scherpe ironische observaties van ongelooflijke maar w...

Economische ethiek en bedrijfsomgeving speelt in op de toenemende aandacht voor ethisch handelen in bedrijfsleven en onderwijs. Deze uitgave belicht zowel de ruimte voor het streven naar eigenbelang als de grenzen daarvan.

- De praktische toepassing van Ethiek in de bedrijfsomgeving staat centraal;

- kort, bondig en zeer actueel;

- Waarom kiezen voor Economische ethiek en bedrijfsomgeving?

Ethisch én economisch handelen gaat soms moeilijk samen. Ethisch handelen is gebaseerd op respect voor ...

Studenten ervaren de wereld van de micro-economie vaak als zeer abstract. Deze uitgave slaat een brug tussen de concrete belevingswereld van studenten en de abstracte manier waarop in de micro-economie maatschappelijke vraagstukken worden geanalyseerd. De theorie is ruim geïllustreerd met grafieken. Van algebra wordt slechts beperkt gebruik gemaakt.De theorie wordt op de bijbehorende website toegepast op situaties uit het dagelijks leven zoals de sterke prijsdalingen op de woningmarkt, de ve...

Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and research to apply them in a much broader and contemporary context, including the corporate and public se...

A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the 'creative types'. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative.

In an entertaining and inspiring narrative that draws on countless stories from their wo...

For courses in Entrepreneurship, Small Business Management, and Starting a Business. A Comprehensive, Practical Approach to Starting a BusinessFor fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students ...

Organizational Behaviour, Third Edition, builds on the strengths and successes of the previous editions and has been fully updated to reflect changes in the world of work and the context of organizational behaviour within that world. The authors combine a managerial approach, focusing on practical, real-world applications, with a rigorous critical perspective that analyses the research behind the theories. The text addresses alternative theoretical perspectives, in parallel to the introductio...

What is capitalism? Is capitalism the same everywhere? Is there an alternative? The word 'capitalism' is one that is heard and used frequently, but what is capitalism really all about, and what does it mean? This Very Short Introduction addresses questions such as 'what is capital?' before discussing the history and development of capitalism through several detailed case studies, ranging from the tulipomania of 17th century Holland, the Great Depression of the 1930s, and in this new edition, ...