Get to the heart of fake news and brush up on your media literacy skills as you explore the media landscape of today, and where it all came from, using the current and relevant research found in Media & Culture.

Can you really learn to write speeches? The Political Speechwriter's Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwr...

A critical introduction to meaning and power in an age of participatory culture, social media and digital platforms. Helps students to understand the central role media play in the social world, and how they can become informed media citizens themselves.

The Network Society; the essential guide to the past, current consequences and future of digital communication, remaining an accessible, comprehensive, must-read introduction to how new media function in contemporary society.

Цель данного пособия — научить иностранных учащихся в рамках базовой программы правильно употреблять виды глаголов. Оно содержит как теоретический, так и практический материал. Для закрепления каждой темы предлагаются различные типы упражнений.

The manual will help the foreign student...

Does language reflect the culture of a society? Is our mother-tongue a lens through which we perceive the world? Can different languages lead their speakers to different thoughts? This title states that contrary to the fashionable academic consensus of today, the answer to all these questions is - yes.

This is the new edition of Linguistics: An Introduction. It is a bestselling introductory textbook for all students of linguistics and language studies.

This reworked edition features:

-new chapters on sign languages, writing, and text and discourse

-coverage of writing in electronic media

-revised and updated chapters on languages of the world and psycholinguistics

Firmly based around taught courses and catering to student needs, it addresses all the topics that a student will need in thei...

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.

The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain con...

Drawings and sequential images are an integral part of human expression dating back at least as far as cave paintings, and in contemporary society appear most prominently in comics. Despite this fundamental part of human identity, little work has explored the comprehension and cognitive underpinnings of visual narratives-until now.

This work presents a provocative theory: that drawings and sequential images are structured the same as language. Building on contemporary theories from linguisti...