De lesmethode “Basis Marketing voor het MBO” behandelt alle belangrijke aspecten van de moderne marketing zoals deze zich vanaf de jaren 60 heeft ontwikkeld. Dit betreft het werkboek waarin de bijbehorende opdrachten zijn opgenomen. De methode is sterk praktijkgericht en zeer toegankelijk voor de MBO student op niveau 3 en 4. De verworven kennis uit dit lesmateriaal kan direct worden ingezet!

Port Economics, Management and Policy provides a comprehensive analysis of the contemporary port industry, showing how ports are organized to serve the global economy and support regional and local development.

1. Four new chapters: key influencers in psychology from a non-scientific background, the interaction of psychology the visual arts and music, the social life of psychological knowledge, and an examination of the internationalization of psychology. 2.

Addition of a new co-author, Paul Stenner, who has a great international reputation and has written extensively in the field. 3. Contains a new list of recommended web-resources.

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations.

The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication proble...

Discourse Analysis, 2nd Edition provides a comprehensive overview of the major approaches to and methodological tools used in discourse analysis.

This bestselling textbook, now fully updated, introduces students, researchers and practitioners to the fast-developing discipline of Interpreting Studies. It covers interpreting in all its varied forms, from international conference to community-based settings, in both spoken and signed modalities.

This fully updated fourth edition of The Making of Modern Korea provides a thorough, balanced and engaging history of Korea from 1876 to the present day. The text is unique in analysing domestic developments in the two Koreas in the wider context of regional and international affairs.

A New Introduction to Legal Method provides a comprehensive overview of legal science, and the scientific character of legal knowledge. This textbook is ideal for students of legal method, and will be of great interest to those studying legal science, jurisprudence, legal research and legal skills.

Logistics refers to the processes that start with resources and their acquisition, storage, and transportation to their destination. The concept is crucial in business -- particularly for the manufacturing sector -- to understand, manage, and control how resources are handled and progress through the whole supply chain. Now, there is a strong trend to focus on sustainability and eco-friendly solutions in logistics.

Processes based on both technology and management need innovations and detaile...