Complete introduction to research methods for any sport or exercise-related degree courseCovers qualitative and quantitative methodsExplores the full research process, from choosing a research question to writing a research reportIncludes international sport and exercise related cases and examples in every chapterStraightforward and engaging but not simplistic; substantial enough for any graduate level courseFully revised fourth edition includes expanded coverage of key and emering topics inc...

Providing short, clear and accessible explanations of the main areas of EU law, Understanding European Union Law is both an ideal introduction for students new to EU law and an essential addition to revision for the more accomplished. This eighth edition has been fully revised and updated with the latest legislative changes and includes an in-depth discussion of 'Brexit' and its implications for EU-UK relations. The book provides readers with a clear understanding of the structures and ration...

Analyses contemporary British identity through the various and changing ways in which people who live in the UK position themselves and are positioned by their culture today, thereby offering the perfect introductory text for students of contemporary British society. - This edition has been fully updated to reflect the seismic shifts in Britain over the last few years, thereby offering the reader the most up-to-date text on British identity and recent events in Britain. - Highly illustrated w...

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.

Dit boek biedt een duidelijk en gestructureerd stappenplan waarmee je zelf een succesvol marketingplan kunt opstellen. Of je nu een start-up of een gevestigd bedrijf hebt, deze handleiding helpt je om je doelen te bereiken en je omzet te verhogen. Met praktische voorbeelden, handige tips en concrete strategieën leer je hoe je jouw product of dienst op de markt kunt zetten en je klantenkring kunt vergroten.

Bestel vandaag nog de Handleiding Marketingplan en neem een voorsprong op je concurren...

Specially designed as training resource for undergraduate and graduate students in applied sport and performance psychology as well as an array of early-career professionals. Case study collection with diverse, international authorship. Deliberate attention paid to ethical challenges and diverse populations (race, culture, gender, sexual orientation, disability, etc.) in order to challenge students to identify their own uniqueness in the world and how it impacts their attitudes, beliefs, and ...

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

A concise title that connects students to the field of developmental psychology

This title connects students to the field of developmental psychology in an engaging, accessible, culturally inclusive way. With just 15 concise chapters and an epilogue this text is the right length for a single term. Throughout this brief presentation, students will encounter an extraordinary range of research breakthroughs, theories, practices, and stories, all conveyed in Berger’s signature narrative voice. ...

This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. It covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation.