Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage ...

This Fourth Edition of Cartography: Visualization of Geospatial Data serves as an excellent introduction to general cartographic principles. It is an examination of the best ways to optimize the visualization and use of spatiotemporal data. Fully revised, it incorporates all the changes and new developments in the world of maps, such as OpenStreetMap and GPS (Global Positioning System) based crowdsourcing, and the use of new web mapping technology and adds new case studies and examples.

Now p...

Towards a Better Port Industry provides professionals in freight transport and maritime logistics, and specifically the port industry, as well as students in these fields, with a better conceptual understanding of the port industry. It includes key insights and best practices for port management and development, and an overview of new trends and developments relevant for developing winning strategies.

After an introduction, Chapter 2 offers a new perspective on port governance, in which publi...

This updated edition of a best-selling classic shows you how to structure your visuals as carefully as a writer structures a story or composers structure their music. The Visual Story teaches you how to design and control the structure of your production using the basic visual components of space, line, shape, tone, color, movement, and rhythm. You can use these components to effectively convey moods and emotions, create a visual style, and utilize the important relationship between the visua...

The third edition of Memory provides students with the most comprehensive introduction to the study of human memory and its applications in the field. Written by three leading experts, this bestselling textbook delivers an authoritative and accessible overview of key topic areas. Each chapter combines breadth of content coverage with a wealth of relevant practical examples, whilst the engaging writing style invites the reader to share the authors' fascination with the exploration of memory th...

Widely considered to be the most comprehensive and accessible textbook in the field of Cognitive Psychology Emphasis on applied cognition with 'in the real world' case studies and examples. Comprehensive companion website including access to Primal Pictures' interactive 3D atlas of the brain, test simulations of key experiments, multiple choice questions, glossary flashcards and instructor PowerPoint slides. Simple, clear pedagogy in every chapter to highlight key terms, case studies and furt...

Cultural Anthropology: Global Forces, Local Lives is an exceptionally clear and readable introduction that helps students understand the application of anthropological concepts to the contemporary world and everyday life. It provides thorough treatment of key subjects such as colonialism and post-colonialism, ethnicity, the environment, cultural change, economic development, and globalization. This fourth edition has a fresh thematic focus on the future, with material relating to planning, de...

Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business...

This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business c...

Now in its second edition, Introduction to Instructed Second Language Acquisition continues to present a cohesive view of the different theoretical and pedagogical perspectives that comprise instructed second language acquisition (ISLA). Loewen provides comprehensive discussions of the theoretical, empirical, and pedagogical aspects of a range of key issues in ISLA, and has added to this edition a comprehensive exploration of the relationship between ISLA research and second language pedagogy...