Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers.

Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students...

Air Transport Management: An International Perspective provides in-depth instruction in the diverse and dynamic area of commercial air transport management. The 2nd edition has been extensively revised and updated to reflect the latest developments in the sector. The textbook includes both introductory reference material and more advanced content so as to provide a solid foundation in the core principles and practices of air transport management.

This 2nd edition includes a new chapter on air...

First published in French in 1943, Jean-Paul Sartre's L'Etre et le Neant is one of the greatest philosophical works of the twentieth century. In it, Sartre offers nothing less than a brilliant and radical account of the human condition. The English philosopher and novelist Iris Murdoch wrote to a friend of "the excitement - I remember nothing like it since the days of discovering Keats and Shelley and Coleridge".

This new translation, the first for over sixty years, makes this classic work of...

Multivariate Analysis for the Behavioral Sciences, Second Edition is designed to show how a variety of statistical methods can be used to analyse data collected by psychologists and other behavioral scientists. Assuming some familiarity with introductory statistics, the book begins by briefly describing a variety of study designs used in the behavioral sciences, and the concept of models for data analysis. The contentious issues of p-values and confidence intervals are also discussed in the i...

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management.

Mor...

This Fourth Edition of Cartography: Visualization of Geospatial Data serves as an excellent introduction to general cartographic principles. It is an examination of the best ways to optimize the visualization and use of spatiotemporal data. Fully revised, it incorporates all the changes and new developments in the world of maps, such as OpenStreetMap and GPS (Global Positioning System) based crowdsourcing, and the use of new web mapping technology and adds new case studies and examples.

Now p...

This updated edition of a best-selling classic shows you how to structure your visuals as carefully as a writer structures a story or composers structure their music. The Visual Story teaches you how to design and control the structure of your production using the basic visual components of space, line, shape, tone, color, movement, and rhythm. You can use these components to effectively convey moods and emotions, create a visual style, and utilize the important relationship between the visua...

The third edition of Memory provides students with the most comprehensive introduction to the study of human memory and its applications in the field. Written by three leading experts, this bestselling textbook delivers an authoritative and accessible overview of key topic areas. Each chapter combines breadth of content coverage with a wealth of relevant practical examples, whilst the engaging writing style invites the reader to share the authors' fascination with the exploration of memory th...

Widely considered to be the most comprehensive and accessible textbook in the field of Cognitive Psychology Emphasis on applied cognition with 'in the real world' case studies and examples. Comprehensive companion website including access to Primal Pictures' interactive 3D atlas of the brain, test simulations of key experiments, multiple choice questions, glossary flashcards and instructor PowerPoint slides. Simple, clear pedagogy in every chapter to highlight key terms, case studies and furt...

This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business c...