- International Business can be widely used as a general introduction to international entrepreneurship;

- appealing examples from everyday practice and facts & figures make international business come to life;

- places international entrepreneurship in a European context.

International Business is an accessible textbook that highlights the basic principles of international entrepreneurship. It is the English version of Internationaal ondernemen and can be widely used as an introduction to in...

Studenten Nederlands die druk aan een paper werkten, scholieren in het middelbaar onderwijs die hun mondeling over de literatuurlijst voorbereidden, journalisten die in allerijl een portret over een schrijver moesten maken, docenten, uitgevers – allemaal hebben ze in het verleden hun toevlucht gezocht bij het Kritisch Literatuur Lexicon, de serie bruine banden met de rugtitel in helder geel die je in vrijwel iedere bibliotheek in Nederland kon vinden.

In die banden bevond zich een losbladig...

- Based on the popular Grondslagen van de Marketing;

- includes the latest digital marketing topics and trends;

- offers an European perspective, embedded in a global context.

Marketing Fundamentals is the English-language edition of Grondslagen van de marketing, the most influential Dutch book about marketing. Over de last 25 years it has inspired many students in the Netherlands and spiked their enthusiasm for marketing. This bestseller by Dr. Bronis Verhage – Professor of Marketing at Ge...

Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights. This doesn’t matter, if they grow up to be big (and strong), it was all worth it. To prepare children for the big world, you have to help them develop their personalities, let them get the best out of their DNA.

The same goes for a newborn brand, successfully nurturing a project is an all-encompassing process. There’s a lot that comes w...

Kritisch denken is een van de grootste lacunes in ons onderwijs. Zin van onzin leren scheiden is van enorm belang in het informatietijdperk waarin we leven. Dit boek helpt je op systematische wijze inzicht te krijgen in en komaf te maken met de belangrijkste denkfouten die elke mens spontaan maakt. Het helpt je ook drogredenen en onbetrouwbare informatie te ontmaskeren.

Naast inzicht in wat kritisch en wetenschappelijk denken inhoudt, kom je ook meer te weten over wat wetenschap betrouwbaar m...

Every university is a community of ambitious people. People who love challenges and see new opportunities. A university is part of a society: it tries to understand it to contribute to its wellbeing. How can we do that in today’s world? When can we say that a university is ‘good’? And how can we explain to society what the university is good for? These are the questions that the contributors to this volume tackle in their critical reflections.

The reflection on the university does not t...

This book provides an in-depth overview of simple and multiple linear regression analysis, one-way and multi-way analysis of variance, and logistic regression. It offers a combination of theoretical and mathematical depth, clear and detailed explanations of concepts, as well as a variety of examples. Each example is explained in detail and accompanied by step-by-step instructions and screenshots. Throughout the book, the accessible, interactive statistical software package JMP is used for dat...

Introduce your students to the art and science of learning from data. Statistics: The Art and Science of Learning from Data, Global Edition, 5th edition is the ideal introduction to statistics, encouraging students to analyse data the right way by enquiring and searching for the right questions and information rather than just memorising procedures.

Following the publication of the Dutch edition of this book in 2002, Brand Design has become a household name in many boardrooms and educational courses. Ruud Boer's model of Brand Design has guided over 30,000 marketers in shaping and designing brands. With the introduction of this new edition, marketing students and professionals can also benefit from a conceptual map of Brand Design in English!

This well-illustrated book is comprehensive, encompassing a diversity of practical examples of p...

Do Europeans really feel European? Do they look at the future Times with confidence or concern? Do they trust each other, and do they show solidarity? How do they think about migration and the refugee influx? Do they want a greener Europe, and at what cost? Are democracy and human rights ingrained in Europe or are they eroding?

A new edition of the Atlas of European Values answers these and other questions related to pressing issues such as identity, welfare, migration, sustainability, solida...