Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...

Supporting every student for success in Biology.

Biology: How Life Works has been a revolutionary force for both instructors and students in the introductory biology course. It was the first truly comprehensive set of integrated tools for introductory biology, seamlessly incorporating powerful text, media, and assessment to create the best pedagogical experience for students.

Biology: How Life Works teaches biology as a story, emphasising how biology concepts connect with each other so that w...

Think like an economist! Economics touches almost every aspect of life, from climate change to terrorism, taxes to house prices, wages, to how much time to spend studying! Thinking like an economist will enable you to evaluate economic policies, understand human behaviour, and make more informed decisions. This comprehensive revision retains the hallmarks of previous editions, with a thorough and detailed presentation of the principles of economics and on the development of your critical thin...

Sprint Your Way to Scrum is a practical list of tips to help you implement the Scrum framework effectively. With expert advice to solve 50 of the most common challenges that teams face when adopting Scrum, it helps you master Scrum.

Thistitle is a Pearson Global Edition. The editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to a diverse and international audience. Forcourses in liberal arts physics. Actively engage students inlearning and loving physics.

Paul HewittGÇÖs best-selling ConceptualPhysics defined the liberal arts physics course over 30 years agoand continues as the benchmark. HewittGÇÖs text is guided by the principle of'concepts ...

For nearly 40 years, Rosen's Emergency Medicine has provided emergency physicians, residents, physician assistants, and other emergency medicine practitioners with authoritative, accessible, and comprehensive information in this rapidly evolving field. The fully revised 10th Edition delivers practical, evidence-based knowledge and specific recommendations from clinical experts in a clear, precise format, with focused writing, current references, and extensive use of illustrations to pro...

Have you ever wondered: * what motivates some people to work for free?* what the future of work will look like in a post-pandemic world? * why organizational values and culture are so critical to success?The authors explore the answers to these questions and more in this bestselling introduction to organizational behaviour. Featuring the flagship Junction Hotel running case study, this text is the most practical, critical, and complete guide to the subject. The authors have extensively revise...

An essential and intuitive treatment of financial accounting with an international perspective The use of International Financial Reporting Standards is growing rapidly, both outside of the United States and within, especially as IFRS incorporates more US GAAP rules. In the newly updated fifth edition of Financial Accounting with International Financial Reporting Standards, a team of accomplished financial practitioners and educators delivers the newest version of their highly anticipated tex...

Improvisation plays a key role in the toolbox of the music therapist. This guide will prove indispensable to students/teachers/therapists/musicians as a book of musical techniques and therapeutic methods. Notated examples allow readers to try out techniques as they read, with audio examples on the accompanying downloadable content.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. Help your students launch their careers with modern communication skillsFor the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game.

Business Communication Essentials: Fundamental S...