The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable c...

For pre-nursing and allied health students (including mixed-majors courses). This package includes Pearson Modified Mastering Microbiology . Cutting edge microbiology research for today's learners Tortora, Funke, and Case's Microbiology, An Introduction brings a 21st-century lens to the #1 best-selling text on the market. Known for its exceptionally clear presentation of complex topics, this trusted text provides a careful balance of concepts and applications, pedagogically superior art, and ...

Robinson/McMurry/Fay’s Chemistry, known for a concise and united author voice, conceptual focus, extensive worked examples, and thoroughly constructed connections between organic, biological, and general chemistry, highlights the application of chemistry to students’ lives and careers. Lead author Jill Robinson strengthens the student orientation by creating more engaging, active learning opportunities for students and faculty.

With the 8th Edition, Robinson draws upon her exceptional tea...

How to use the Design Thinking Tools

A practical guide to make innovation happen

The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, t...

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog ...

Bij aanschaf van dit artikel ontvang je een leerwerkboek. Je ontvangt een papieren exemplaar met op de achterkant een unieke licentiecode voor het gebruik van het E-boek op Digiplein.

Tourism Impacts, Planning and Management is a unique text, which links the three crucial areas of tourism: impacts, planning and management. Tourism impacts are multifaceted and are therefore difficult to plan for and manage. This title looks at all the key players involved – be they tourists, host communities or industry members – and considers a number of approaches and techniques for managing tourism impacts successfully.

Now in its Fourth Edition, this bestselling text has been fully ...

Market Leader Extra is a five-level English course for students who want to learn English and learn about business, and for business people who want to advance their careers. New business skills lessons develop the business skills students need for working in business.

A practical guide to adopting an accurate risk analysis methodology

The Failure of Risk Management provides effective solutionstosignificantfaults in current risk analysis methods. Conventional approaches to managing risk lack accurate quantitative analysis methods, yielding strategies that can actually make things worse. Many widely used methods have no systems to measure performance, resulting in inaccurate selection and ineffective application of risk management strategies. These fundament...

Written in a conversational style that transforms complex ideas into accessible ones, this international best-selling textbook provides an interdisciplinary review of the theories and research in cross-cultural psychology. The text’s unique critical thinking framework, including Critical Thinking boxes, helps students develop analytical skills. Exercises interspersed throughout promote active learning and encourage class discussion.

Case in Point sections review controversial issues and opi...