Look at your data. Now available with Macmillan's online learning platform Achieve, The Practice of Statistics for Business and Economics (PSBE) helps students develop a working knowledge of data production and interpretation in a business and economics context, giving them the practical tools they need to make data-informed, real-world business decisions from the first day of class. Achieve for The Practice of Statistics for Business and Economics connects the problem-solving approach and re...

Cutting through the jargon of EU politics, the third edition of this engaging and informative textbook examines the history, institutions, processes and politics of the European Union with unprecedented clarity. The EU is a fascinating political experiment in regional integration and it has changed our understanding of Europe, how Europeans relate to one another, the role Europe plays in global politics and has even shifted our understanding of politics itself. Helping to make sense of it all...

For one-semester undergraduate or graduate courses in accounting information systems. Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit their individual course needs. The 15th Edition, Global Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regulator...

This resource looks at every aspect of intercultural communication from extensive number of insightful angles, including of contexts such as cultural or ethnic, geographic and situational, covering both verbal and non-verbal interaction, alongside a range of theories and perceptions. The 8th edition continues to be a proven resource for media, culture and communications students.

EU legislation has worldwide and serious impacts for governments, businesses and consumers. In this systematic and practical handbook, expert Brussels professionals share their insights, tips and strategies for engaging successfully with the process by which these laws are made. The authors show how lobbying is a multi-stage end-to-end process and explain the opportunities, challenges and risks at each step.

The book is full of real-world insights, timelines for how legislation is adopted, c...

Which roles and practices do you adopt to effectively guide businesses towards a sustainable future? And what skills and competencies do you need to establish sustainable transformation? In '7 Roles to Create Sustainable Success', Carola Wijdoogen shares the insights of 25 professionals around the world and her own experiences as Chief Sustainability Officer of Dutch Railways (NS), which she helped transform into a climate-neutral, circular and inclusive railway company. For example, the Neth...

This book is not just for reading. Design thinking is something you need to actually do. Reading about design thinking will increase your knowledge, but by doing it, you will learn what design thinking can mean for you, in your studies and your work. In this book we encourage you to take action: design thinking by doing.

Since the end of the last millennium, design thinking has received an increasing amount of attention from the business community, social organizations, universities and colle...

Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...

This is the first textbook to focus exclusively on issues of distributive justice on the global scale. It gives clear and up-to-date accounts of the major theories of global justice and spells out their significance for a series of political issues, including climate change, international trade, human rights and migration.

Cutting through the jargon of EU politics, the third edition of this engaging and informative textbook examines the history, institutions, processes and politics of the European Union with unprecedented clarity. The EU is a fascinating political experiment in regional integration and it has changed our understanding of Europe, how Europeans relate to one another, the role Europe plays in global politics and has even shifted our understanding of politics itself. Helping to make sense of it all...