Develop a clear understanding of the concepts and best practices in public relations

Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of th...

"Materials Science and Engineering: An Introduction" promotes student understanding of the three primary types of materials (metals, ceramics, and polymers) and composites, as well as the relationships that exist between the structural elements of materials and their properties. The 10th edition provides new or updated coverage on a number of topics, including: the Materials Paradigm and Materials Selection Charts, 3D printing and additive manufacturing, biomaterials, recycling issues and the...

Migration is a central dynamic in globalization that is recasting contemporary states and societies in distinctive, powerful ways. Now with more balanced coverage of Western and non-Western regions, this leading text has been revised and updated with the latest theories, policy information, and interdisciplinary research. The book explores the causes, dynamics, and consequences of international population movements, as well as the experiences of migrants themselves. Chapters examine migration...

Focus on the fundamentals and help students see connections between problem types

Richard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasizes conceptual understanding, using features such as annotated figures and step-by-step problem-solving strategies. Realizing ...

Long praised by instructors and students for its accessible regional chapter structure, readability, and sustained attention to social history, the Twelfth Edition of A History of World Societies includes even more features and tools to engage todays students and save instructors time.

Publisher's note: This edition from 2020 is outdated and does not make use of the most recent Unity and C# features. A new sixth edition, updated for Unity 2021 and including new advanced C# topics, such as reading, writing, and serializing data, has now been published. Key FeaturesUnderstand C# programming basics, terminology, and coding best practicesPut your knowledge of C# concepts into practice by building a fun and playable gameCome away with a clear direction for taking your C# program...

The foremost text in this complex and fast-changing field, Medical Microbiology, 9th Edition, provides concise, up-to-date, and understandable explanations of key concepts in medical microbiology, immunology, and the microbes that cause human disease. Clear, engaging coverage of basic principles, immunology, laboratory diagnosis, bacteriology, virology, mycology, and parasitology help you master the essentials of microbiology?effectively preparing you for your coursework, exams, and beyond. A...

Designing Better Maps: A Guide for GIS Users, second edition, breaks down the myriad decisions involved in creating maps that communicate effectively. The second edition includes updated material and a new chapter on map publishing.

Disasters and History offers the first comprehensive historical overview of hazards and disasters. Drawing on a range of case studies, including the Black Death, the Lisbon earthquake of 1755 and the Fukushima disaster, the authors examine how societies dealt with shocks and hazards and their potentially disastrous outcomes. They reveal the ways in which the consequences and outcomes of these disasters varied widely not only between societies but also within the same societies according to so...