Der Trainingsband macht mit den Inhalten und dem Format der neuen Prüfung Zertifikat B1 vertraut, erklärt, worauf es in der Prüfung ankommt, und gibt authentisches Übungsmaterial an die Hand.

Nueva edición actualizada. Es un material de nivel A2-B1 dirigido a jóvenes y adultos que comienzan a aprender español y quieren conocer los aspectos culturales más significativos de los países donde el español está presente. Se trata de la geografía, la historia, el día a día, la cultura y las fiestas de cada país. También se les proporciona la información más relevante para ir de viaje a cada uno de estos países.

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

For courses in introductory statistics.

Classic, yet contemporary; theoretical, yet applied—McClave & Sincich’s Statistics gives you the best of both worlds. This text offers a trusted, comprehensive introduction to statistics that emphasises inference and integrates real data throughout. The authors stress the development of statistical thinking, the assessment of credibility, and value of the inferences made from data. This edition is extensively revised with an eye on clearer, more con...

"In this compact and lively book, Jeff Kingston - one of the most lucid analysts of Japan today - takes readers on a fascinating journey through this country's contemporary history, exploring the key developments and forces, both at home and abroad, that are shaping Japan in the 21st century"--

The definitive guide to Java programming language best practices from Josh Bloch Each chapter of Effective Java, Third Edition, consists of several "items," each presented in the form of a short, stand-alone essay that provides specific advice, insight into Java platform subtleties, and code examples. The comprehensive descriptions and explanations for each item illuminate what to do, what not to do, and why. While coverage is through Java 9, this guidance covers core Java features every prog...

This book is a comprehensive and unified explanation of the best practices and standards that provide proven, consensus techniques for implementing cybersecurity. The book assumes a basic understanding of the terminology of cryptography and a basic understanding of the application of cryptographic algorithms and protocols.