The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...

The Auditory System and Human Sound-Localization Behavior provides a comprehensive account of the full action-perception cycle underlying spatial hearing. It highlights the interesting properties of the auditory system, such as its organization in azimuth and elevation coordinates. Readers will appreciate that sound localization is inherently a neuro-computational process (it needs to process on implicit and independent acoustic cues).

The localization problem of which sound location gave ris...

Now in its 4th Edition, this bestselling volume in the popular Requisites series, by Drs. Rohini Nadgir and David M. Yousem, thoroughly covers the extensive field of neuroradiology in an efficient and practical manner.

Ideal for both clinical practice and ABR exam study, it presents everything you need to know about diagnostic imaging of the most commonly encountered neurological conditions. The authors address the conceptual, technical, and interpretive core knowledge needed for imaging the ...

Holt's Linear Algebra with Applications, Second Edition, blends computational and conceptual topics throughout to prepare students for the rigors of conceptual thinking in an abstract setting. The early treatment of conceptual topics in the context of Euclidean space gives students more time, and a familiar setting, in which to absorb them. This organization also makes it possible to treat eigenvalues and eigenvectors earlier than in most texts. Abstract vector spaces are introduced later, on...

For a comprehensive understanding of human physiology - from molecules to systems -turn to the latest edition of Medical Physiology. This updated textbook is known for its unparalleled depth of information, equipping students with a solid foundation for a future in medicine and healthcare, and providing clinical and research professionals with a reliable go-to reference. Complex concepts are presented in a clear, concise, and logically organized format to further facilitate understanding and ...

Mechanics of Materials clearly and thoroughly presents the theory and supports the application of essential mechanics of materials principles. Professor Hibbeler's concise writing style, countless examples, and stunning four-color photorealistic art program help you visualize and master difficult concepts. The 10th Edition retains the hallmark features synonymous with the Hibbeler franchise, and is enhanced with the most current information, a fresh new layout, added problem solving, and incr...

With coverage of nearly twice the number of flaps as the previous edition, Flaps and Reconstructive Surgery, 2nd Edition provides trainees and practicing surgeons alike with the detailed, expert knowledge required to ensure optimal outcomes. It includes chapters and expert commentaries from more than 100 authors and world-renowned leaders in the field, while brand-new cases and high-quality illustrations focused on flap harvest, markings, and reconstruction keep you abreast of today's latest ...

Written by bestselling author Manuel Molles and acclaimed science journalist Brendan Borrell, this new textbook gives non-major students the scientific foundation they need to understand environmental issues and think critically about possible solutions. Molles and Borrell make clear the connections between research and real-world problems with a "science/issues/solutions" framework for each chapter. This unique approach reinforces a positive, solutions-based framework for the science, empowe...

This tutorial reference takes the reader from use cases to complete architectures for real-time embedded systems using SysML, UML, and MARTE and shows how to apply the COMET/RTE design method to real-world problems. The author covers key topics such as architectural patterns for distributed and hierarchical real-time control and other real-time software architectures, performance analysis of real-time designs using real-time scheduling, and timing analysis on single and multiple processor sys...

East Asia is one of the world's most dynamic and diverse regions and is also becoming an increasingly coherent region through the inter-play of various integrative economic, political and socio-cultural processes. Fully updated and revised throughout, this new edition explores the various ways in which East Asian regionalism continues to deepen. The second edition has been expanded to incorporate coverage of significant issues that have emerged in recent years including: Growing tensions in t...