Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's...

Starter (A1) consists of two books: Katsudoo (Coursebook for communicative language activities) and Rikai (Coursebook for communicative language competences). In Katsudoo the aim is to develop practical communicative ability through listening to a variety of Japanese and through speaking practice. In Rikai you are able to systematically study the language systems needed for communication. Both Katsudoo and Rikai can be main teaching materials, and the topics are the same. By studying using bo...

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out.

In The...

Throughout the history of business employees had to adapt to managers and managers had to adapt to organizations. In the future this is reversed with managers and organizations adapting to employees. This means that in order to succeed and thrive organizations must rethink and challenge everything they know about work.

The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working. Conventional management models must be replaced with lead...

Ideal for network engineers involved in building a data center, this practical guide provides a comprehensive and technical deep-dive into the new Juniper QFX5100 switching family. You'll learn how the Juniper QFX5100 enables you to create simple-to-use data centers or build some of the largest IP Fabrics in the world. This book is chock-full of helpful technical illustrations and code examples to help you get started on all of the major architectures and features of Juniper QFX5100 switches,...

Knowledge is not merely everything we have come to know, but also ideas we have pondered long enough to know in which way they are related, and 1 how these ideas can be put to practical use. Modern aviation has been made possible as a result of much scienti c - search. However, the very rst useful results of this research became ava- able a considerable length of time after the aviation pioneers had made their rst ights. Apparently, researchers were not able to nd an adequate exp- nation for ...

For undergraduate and graduate courses in entrepreneurship and/or small business management. Discover how to successfully launch and manage a small business. Open your students' minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management.

This text provides students with the tools they need in order to launch and manage a small business. This 11th Edition continues to provide students with a practical, ha...