Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best poss...

Introducing Global Englishes provides a comprehensive overview of notions central to the fields of World Englishes, English as a Lingua Franca, and English as an International Language. The book aims to increase students' awareness of the current sociolinguistic uses of the English language and also explains key concepts connected to the historical and contemporary spread of English; explores the social, economic, educational, and political implications of the rise of English as a world langu...

An updated new edition that provides detailed descriptions of important text varieties in English along with methodological techniques to carry out analyses of them, including conversation, newspaper writing, academic prose and social media. Each chapter ends with activities for the reader to apply and practice the analyses they read about.

A Gramática Ativa 1 destina-se ao ensino/aprendizagem de Português Língua Estrangeira (PLE) e Português Língua Segunda (PL2) e contempla as principais estruturas dos níveis elementar e pré-intermédio - A1, A2 e B1.

A Gramática Ativa 1 não está orientada para ser um livro de curso de PLE / PL2. Trata-se de material suplementar, a ser usado na sala de aula ou em casa e, como tal, o livro não deverá ser trabalhado do princípio ao fim, seguindo a ordem numérica das unidades; estas ...

The History of Early English provides an accessible and student-friendly introduction to the history of the English language from its beginnings until the end of the Early Modern English period. Taking an activity-based approach, this text ensures that students learn by engaging with the fascinating evolution of this language rather than simply reading about it. The History of Early English: Provides a comprehensive introduction to early, middle and early modern English;Introduces each langua...

This interdisciplinary book is the first to survey traditional and cutting-edge methods for the study of language attitudes. It helps readers choose a suitable research method, and guides them through planning and design, data collection and analysis. It is essential reading for researchers and students conducting research into language attitudes.

For every kind of writer you need to be.

In Conversation with Exercises starts with the idea that good writing isn’t a single, static thing. This rhetorically-driven, genre-based handbook prepares college writers to write in different ways for different courses, professional contexts, and civic and everyday scenarios. It helps them to be every kind of writer – one who slips in and out of a range of roles, writing situations, and conversations. It gives novice writers the versatility and c...

Now in its third edition, Teaching and Researching Reading charts the field of reading (first and second language) systematically and coherently for the benefit of language teaching practitioners, students, and researchers. This volume provides background on how reading works and how reading differs for second language learners. The volume includes reading-curriculum principles, evidence-based teaching ideas, and a multi-step iterative process for conducting meaningful action research on read...