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Studieboeken (36)

65,95
Levertijd: 4 werkdagen
+
Bestel

Sustainability Marketing / 2nd edition

A Global Perspective

2012 || Paperback || Frank Belz || John Wiley and Sons Ltd

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step...

23,95
Levertijd: 4 werkdagen
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Bestel

Influence: The Psychology of Persuasion / New and Expanded UK

2021 || Paperback || PhD Robert B Cialdini || HarperCollins

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...

23,95
Levertijd: 4 werkdagen
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Bestel

Epic Content Marketing / Second Edition

Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

2023 || Hardcover || Joe Pulizzi e.a. || McGraw-Hill

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...

58,00
Levertijd: 4 werkdagen
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Bestel

Principles of Marketing for a Digital Age / 2nd edition

2023 || Paperback || Tracy L. Tuten || SAGE

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

33,00
Leverbaar vanaf 13 januari 2025
met 5% korting 31,35
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Bestel

The Buyer's Balance

What your costumers want to share with you

2024 || Paperback || Bert Paesbrugghe || Owl Press

Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do many companies adopt new sales or enabling technologies, yet fail to see the expected increase in turnover or customer satisfaction? And why do customers expect more from your company despite your yearly innovations?

The answer is both complicated and simple. It’s complicated because it requires changing outdated thinking and processes. However, it becomes simple to understand the customer when you th...

26,99
Leverbaar vanaf 16 mei 2025
met 5% korting 25,64
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Bestel

Identity as Strategy

How your corporate identity can fuel your success

2025 || Paperback || Stijn Van Diemen || BIS Publishers BV

49,99
Leverbaar vanaf 19 maart 2025
met 5% korting 47,49
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Bestel

HB Marketing

Reinventing the basics

2025 || Paperback || Igor Nowé || Lannoo Campus

Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market. Why? No previous knowledge needed Step-...

68,95
Levertijd: 4 werkdagen
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Bestel

Marketing Research with SPSS

2018 || Paperback || Wim Janssens e.a. || Pearson || ook als eBook

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.

This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

29,35
Levertijd: 4 werkdagen
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Bestel

Marketing: The fundamentals

2023 || Paperback || Sara Leroi-Werelds e.a. || Acco || met inkijkexemplaar

This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders. It navigates through the stages of (1) marketing analysis, (2) strategy development, (3) implementation of the marketing strategy via the marketing mix, and (4) marketing evaluation using established key performance indicators.

The book serves as a valuable resource for students, marketers, and business leaders navigating the dynamic marketing landscape, providing guidance t...

65,00
Levertijd: 4 werkdagen
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Bestel

Marketing Strategy / 2nd Edition

Based on First Principles and Data Analytics

2021 || Paperback || Robert W. Palmatier e.a. || Bloomsbury Publishing

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...