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Studieboeken (624)

74,95
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Bestel

Marketing for Hospitality and Tourism / 8th edition

2021 || Paperback || Philip Kotler e.a. || Pearson

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...

90,95
Levertijd: 3 werkdagen
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Principles of Marketing / 19th Global Edition

2023 || Paperback || Philip Kotler e.a. || Pearson

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

98,00
Levertijd: 3 werkdagen
met 5% korting 93,10
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Fundraising

Principles and Practice

2024 || Paperback || Michael J. Worth || SAGE

A comprehensive and current introduction to key topics in fundraising that balances theory and practice.

168,00
Levertijd: 3 werkdagen
met 5% korting 159,60
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Sales Force Management

2025 || Paperback || Gregory A. Rich e.a. || SAGE

46,95
Levertijd: 3 werkdagen
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Crisis Management and Recovery for Events / 1st edition

Impacts and Strategies

2023 || Paperback || Vassilios Ziakas e.a. || Goodfellow Publishers Limited

The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of 'Theory' and 'Cases', it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations. Ownership and Governance of International Events explores these events as global common goods owned by communities of participants, be they athletes, spectators...

24,50
Levertijd: 3 werkdagen
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Bestel

The Business of Platforms

Strategy in the Age of Digital Competition, Innovation, and Power

2021 || Hardcover || Michael A. Cusumano e.a. || HarperCollins

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds-the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovat...

7,85
Levertijd: 3 werkdagen
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Who Moved My Cheese

An Amazing Way to Deal With Change in Your Work and in Your Life

1999 || Paperback || Dr Spencer Johnson || Ebury Publishing

Who Moved My Cheese? is an amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life - whether it is a good job, a loving relationship, money or a possession, health or spirital peace of mind. And the maze is where you look for what you want - the organisation you work in, or the family or community you live in. This profound book from bestselling author, Spencer Johnson,...

69,95
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Operations Management / 10th edition

2022 || Paperback || Nigel Slack e.a. || Pearson || ook als eBook

Operations may not run the world, but it makes the world run! To truly understand the way a business operates, you need to get your hands dirty -- that's how you get to appreciate what's actually happening within an organization. Looking inside for the answers is what Operations Management is all about. Learn from world-leading experts Nigel Slack, Alistair Brandon-Jones and Nicola Burgess and benefit from their wealth of experience helping improve businesses of all shapes and sizes.

Strategi...

72,95
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Statistics for Business & Economics / 14th Global Edition

2021 || Paperback || James McClave e.a. || Pearson

Statistics for Business and Economics introduces statistics in the context of contemporary business. Emphasising statistical literacy in thinking, the text applies its concepts with real data and uses technology to develop a deeper conceptual understanding. Examples, activities, and case studies foster active learning in the classroom while emphasising intuitive concepts of probability and teaching students to make informed business decisions.

The 14th Edition continues to highlight the impor...

78,95
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Marketing: An Introduction / 15th Global Edition

2022 || Paperback || Gary Armstrong e.a. || Pearson || ook als eBook

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of...