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Studieboeken (39)
Managing and Organizations
An Introduction to Theory and Practice
2024 || Paperback || Stewart R Clegg e.a. || SAGE
Covering all the basics, as well critically reflecting on the institutions and practices of business life, the seventh edition of Managing and Organizations is essential reading for anyone studying organizational behavior at undergraduate or postgraduate level.
Fundraising
Principles and Practice
2024 || Paperback || Michael J. Worth || SAGE
A comprehensive and current introduction to key topics in fundraising that balances theory and practice.
Sales Force Management
2025 || Paperback || Gregory A. Rich e.a. || SAGE
Public Relations Writing
Essential Tools for Effective Storytelling
2024 || Paperback || Valerie Fields || SAGE
With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.
Managerial Communication
Strategies and Applications
2024 || Paperback || Jennifer R. Veltsos e.a. || SAGE
Exploring Entrepreneurship
2021 || Paperback || Richard Blundel e.a. || SAGE
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.
Social Media Marketing / 5th edition
2023 || Paperback || Tracy L. Tuten || SAGE
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.
Strategic Management / 9th edition
2021 || Paperback || Richard Lynch || SAGE || ook als eBook
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical t...
Advertising in the Digital Age
Theories and Practices
2024 || Paperback || Sevil Yesiloglu e.a. || SAGE
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.
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