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Studieboeken (39)

58,95
Levertijd: 4 werkdagen
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Bestel

Corporate Communication / 7th edition

A Guide to Theory and Practice

2023 || Paperback || Joep P. Cornelissen || SAGE

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include:* changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams * the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration o...

118,95
Levertijd: 3 werkdagen
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Business Analytics

Solving Business Problems With R

2024 || Paperback || Arul Mishra e.a. || SAGE

Business Analytics: Solving Business Problems with R offers a practical, hands-on introduction to analytical methods, including machine learning in real-world business scenarios. Connecting business decisions and analytical methods across multiple fields, this book guides readers through a wide range of business problems and their fitting analytical solutions, offering examples and implementation using R.

134,95
Levertijd: 4 werkdagen
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Organizational Behavior / 3rd edition

A Skill-Building Approach

2023 || Paperback || Christopher P. Neck e.a. || SAGE

Organizational Behavior: A Skill-Building Approach examines how individual characteristics, group dynamics, and organizational factors affect performance, motivation, and job satisfaction, providing students with a holistic understanding of OB. Packed with critical thinking opportunities, experiential exercises, and real-world case studies, Organizational Behavior provides students with a fun, hands-on introduction to the fascinating world of OB.

71,95
Levertijd: 3 werkdagen
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Exploring Entrepreneurship / 2nd edition

2017 || Paperback || Richard Blundel e.a. || SAGE

A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.

The second edition features ...

21,45
Levertijd: 4 werkdagen
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A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Organizations / 5th edition

2021 || Paperback || Chris Grey || SAGE

'Indispensable and subversive' - Simon Caulkin, The Observer 'A highly entertaining polemic.... This slim volume more than lives up to its title' - Stefan Stern, Financial TimesConceived by Chris Grey and written to get you thinking, the 'Very Short, Fairly Interesting and Reasonably Cheap' series offers informal, conversational and critical overviews of popular areas of study. Updated throughout with examples from the biggest global news events, including the Trump presidency, cost-cutting a...

90,95
Levertijd: 4 werkdagen
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Designing and Managing a Research Project

A Business Student's Guide

2021 || Paperback || Michael J. Polonsky e.a. || SAGE

From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.

77,00
Levertijd: 3 werkdagen
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Consumer Behavior and Culture

Consequences for Global Marketing and Advertising

2020 || Paperback || Marieke de Mooij || SAGE

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...

131,00
Levertijd: 3 werkdagen
met 5% korting 124,45
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Meyer, J: Commitment in the Workplace

1997 || Paperback || John P. Meyer || SAGE

63,95
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Managing Change, Creativity and Innovation / 4th edition

2021 || Paperback || Patrick Dawson e.a. || SAGE

This bestselling text brings a fresh and unique approach to managing organizational change, taking the view that change, creativity and innovation are interconnected. It offers a strong theoretical understanding of change, creativity and innovation along with practical guidance and ideas for organizational change and development. The fourth edition comes with:lots of brand-new case studies and examples from around the worldextra content on innovation and technologyextended discussion and an a...

60,24
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Doing Business in Asia

2020 || Paperback || Gabriele Suder e.a. || SAGE

A focused look into the business and management practices across Asia, from an author team located across three Asian-Pacific countries and experience of leading organisations spanning over more than two decades.