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Studieboeken (630)
Corporate Governance Ethics and CSR
2021 || Paperback || Justine Simpson e.a. || Kogan Page Ltd
Corporate Governance, Ethics and Corporate Social Responsibility examines the three separate strands relevant to the new demands of organizational behaviour and reporting, including coverage of both private and public sector organizations.
Supply Chain Strategy and Financial Metrics
The Supply Chain Triangle Of Service, Cost And Cash
2018 || Paperback || Dr Bram DeSmet || Kogan Page Ltd
Supply Chain Strategy and Financial Metrics is a step-by-step guide to balancing the triangle of service, cost and cash which is the essence of supply chain management. Supply chains have become increasingly strategy-driven, and this Supply Chain Triangle approach puts the supply chain at the heart of the strategy discussion instead of seeing it as a result. Supply Chain Strategy and Financial Metrics fully reflects the 'inventory' or 'working capital' angle and examines the optimisation of t...
Marketing Research / 9th edition
2019 || Paperback || Alvin Burns e.a. || Pearson || ook als eBook
For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.
The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including t...
Innovation and Entrepreneurship / 3rd edition
2015 || Paperback || John R. Bessant e.a. || John Wiley and Sons Ltd
Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and research to apply them in a much broader and contemporary context, including the corporate and public se...
Corporate Communication / 7th edition
A Guide to Theory and Practice
2023 || Paperback || Joep P. Cornelissen || SAGE
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include:* changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams * the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration o...
Diversity Competence
Cultures Don't Meet, People Do
2019 || Paperback || Dr Edwin Hoffman e.a. || CABI Publishing
In today's world many people live, learn and work in international and multicultural environments. Intercultural communication has become an important topic in many fields of work and study. Given the complexities of globalization, knowledge of cultures and cultural differences is rarely sufficient.
In this book, interpersonal communication forms the point of departure: the meeting of people, not of cultures. The authors describe what diversity competence entails: which processes, challenges ...
The Strategy Process / 5th edition
Concepts, Contexts, Cases
2013 || Paperback || Joseph Lampel e.a. || Pearson
'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' - Forbes Magazine The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy. Now into its fifth edition, this text does not shy away from t...
Designing Your New Work Life
How to Thrive and Change and Find Happiness--and a New Freedom--at Work
2021 || Paperback || Bill Burnett e.a. || Knopf Doubleday
The authors of the #1 New York Times best-seller Designing Your Life examine how COVID has transformed our work lives and present strategies for using design thinking to create a new work-life balance. Original.
The Business Environment / 9th edition
A Global Perspective
2023 || Paperback || Ed Thompson e.a. || Pearson
A deep dive into the internal and external environments in which a business operates today. The Business Environment: A Global Perspective, 9th Edition, by Thompson, Worthington and Britton offers a comprehensive and accessible introduction to how local and international business environments operate. Employing a PESTLE model which is relevant to all industries, this best-selling textbook takes you through contexts, types of organisation and markets, dealing with contemporary issues in socioe...
High Velocity Innovation
How to Get Your Best Ideas to Market Faster
2019 || Paperback || Katherine Radeka || Red Wheel/Weiser
When a company can get its best ideas to market faster, its leaders can be confident that their most important strategic decisions will be executed faithfully, and their visions for the company’s future will be realized. They are also able to be agile in response to market changes, pursue new opportunities, and achieve ambitious plans for growth.
High Velocity Innovation will show how companies accelerate growth with:
The strategic elements that pull innovation from their best people
A fram...