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Study books (71)
Business Analytics / 5th Cengage International Edition
2024 || Paperback || Jeffrey Camm e.a. || Cengage Learning
Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, CENGAGE INTERNATIONAL EDITION 5E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals clearly illustrate data and results.
Step-by-step instructions guide you through using Excel, Tableau, R or the Python-based Orange data mining software to perform advanced ...
Strategic Management: Concepts and Cases / 14th edition
Competitiveness and Globalization
2023 || Paperback || Michael Hitt e.a. || Cengage Learning
Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, but practical analysis of strategic management. Written by award-winning instructors and prominent management scholars, Hitt/Ireland/Hoskisson/Harrison's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 14E incorporates cutting-edge research and examples from more than 600 companies. This edition combines a classic industrial organization model with a resource-based vi...
PASS Cambridge BEC Vantage / 2nd edition Student Book
2012 || Paperback || Ian Wood e.a. || Cengage Learning
This popular BEC series has been completely revised. PASS Cambridge BEC is a practical course for students who wish to gain a recognised business English qualification. Focusing on relevant international business situations, the course has been structured to provide students with a thorough preparation for the Business English Certificates (BEC).
Success with BEC Preliminary / 2nd edition
2019 || Paperback || John Hughes e.a. || Cengage Learning
BEC (Business English Certificate) is an internationally recognised business qualification which demonstrates an ability to use English in professional contexts. As a Cambridge English examination, it is used as a suitable entry requirement by academic institutions and for recruitment by international companies. Now in a new edition, Success with BEC provides a complete preparation for the BEC exams.
It is also an ideal focus for in-company training courses and for business people and student...
Cognitive Psychology / 2nd Edition
2020 || Paperback || E. Goldstein e.a. || Cengage Learning
Cognitive Psychology is a thorough, clear introduction to the study of cognition, providing insight into the many psychological and physiological aspects of human behaviour. Fully updated with the latest research in this fascinating field, the text guides students through all the major sub-disciplines and key concepts to help them develop a comprehensive understanding of the complex relationships between mind, brain and behaviour. Through the authors' international approach and emphasis on re...
Numerical Mathematics and Computing / 7th edition
2023 || Paperback || E. Cheney e.a. || Cengage Learning
Authors Ward Cheney and David Kincaid show students of science and engineering the potential computers have for solving numerical problems and give them ample opportunities to hone their skills in programming and problem solving. NUMERICAL MATHEMATICS AND COMPUTING, 7th Edition also helps students learn about errors that inevitably accompany scientific computations and arms them with methods for detecting, predicting, and controlling these errors.
Psychology / 10th edition
Foundations and Frontiers
2015 || Paperback || Douglas Bernstein || Cengage Learning
Psychology: Foundations And Frontiers introduces readers to the fascinating world of psychology by presenting important findings from established and current research, emphasizing the many ways psychological theory and research results are being applied to benefit human welfare, and providing helpful visuals and learning tools. An integrated pedagogical study system helps readers master the material step by step. Try This activities illustrate psychological principles or phenomena by providin...
Introduction to Econometrics / 1st edition
EMEA Edition
2022 || Paperback || Jeffrey Wooldridge || Cengage Learning
This title has been adapted for use in Europe, the Middle East and Africa and has been tailored to meet the demands of today's lecturers and students. Jeffrey M. Wooldridge's Introduction to Econometrics shows how econometrics is a useful tool for answering questions in business, policy evaluation and forecasting environments.
Packed with timely, relevant applications, the text incorporates close to 100 intriguing data sets, available in six formats, with appendices and questions available on...
Strategy / 7th edition
An International Perspective
2020 || Paperback || Bob De Wit || Cengage Learning
The philosophy at the heart of Bob de Wit's landmark text Strategy is that an understanding of the topic can only be gained by exposure to the many opposite perspectives in the field. Recognizing that there is no simple answer to the question of 'what is strategy', the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing the student at the centre of...
International Marketing Strategy / 9th edition
Analysis, Development and Implementation
2022 || Paperback || Isobel Doole e.a. || Cengage Learning
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of d...