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Design Thinking for Business Growth / 1st edition
How to Design and Scale Business Models and Business Ecosystems
2021 || Paperback || M Lewrick || Wiley
Reinvigorate your innovation approach with business ecosystems
In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.
Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, developmen...
Industrial Microbiology - An Introduction
An Introduction
2021 || Paperback || MJ Waites || Wiley
* A wide-ranging introduction to the field of industrial microbiology. * Based on years of teaching experience by experienced lecturers with industrial backgrounds. * Explains the underlying microbiology as well as the industrial application. * Content is divided into three sections: 1.
Organizational Behavior / 5th edition
2022 || Paperback || Michael A.Hitt e.a. || Wiley
People, processes, and technology. These are the three major drivers of business achievement. The best leaders inherently understand that great companies start with great people.
This is as true now as it was during the beginning of the industrial revolution, and understanding and staying current on the latest organizational behavior research and best practices paves the way for managerial success. In this updated edition of Organizational Behavior, theory, new research and real-world case st...
Psychopathology
Research, Assessment and Treatment in Clinical Psychology
2021 || Paperback || Graham C. Davey || Wiley
Explore a full range of mental health problems complete with clinical guidance with this new resource from a leader in clinical and abnormal psychologyThe newly revised Third Edition of Psychopathology: Research, Assessment, and Treatment in Clinical Psychology delivers comprehensive coverage of both psychopathology and clinical practice, including extensive descriptions of treatment techniques for a range of mental health issues. Accessibly written and appropriate for students at different l...
Marketing Communications
A Brand Narrative Approach
2021 || Paperback || Micael Dahlen e.a. || Wiley
Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.
Decision Analysis for Management Judgement / 5th edition
2021 || Paperback || Paul Goodwin e.a. || Wiley
Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them.
This latest edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.
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About Face / 4th edition
The Essentials of Interaction Design
2021 || Paperback || Alan Cooper e.a. || Wiley || met inkijkexemplaar
The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more.
The new full-color interior and unique layout better...
Statistics at Square One / 12th edition
2021 || Paperback || Michael J. Campbell || Wiley
STATISTICS AT SQUARE ONE The new edition of the popular introduction to the world of statistics for health care professionals and medical studentsFirst published nearly three decades ago, Statistics at Square One remains one of the most popular introductions to medical statistics. Now in its twelfth edition, this international bestseller continues to be a must-have resource for anyone in need of a thorough introduction to statistics in the health sciences. Clear and accessible chapters help s...
Handbook of Marine Craft Hydrodynamics and Motion Control
2021 || Hardcover || Thor I. Fossen || Wiley
The latest tools for analysis and design of advanced GNC systems
Handbook of Marine Craft Hydrodynamics and Motion Control is an extensive study of the latest research in hydrodynamics, guidance, navigation, and control systems for marine craft. The text establishes how the implementation of mathematical models and modern control theory can be used for simulation and verification of control systems, decision-support systems, and situational awareness systems. Coverage includes hydrodynamic mo...
Applied Colloid and Surface Chemistry / 2nd edition
2021 || Paperback || Richard M. Pashley e.a. || Wiley
An updated guide to the interaction between solids, liquids, and gases and their application to numerous everyday processes The revised and updated second edition of Applied Colloid and Surface Chemistry offers a comprehensive introduction to this interdisciplinary field that takes a practical approach and includes information on applications drawn from a wide range of industries. The easy-to-follow text contains new content that focuses on applications such as the prevention of propeller ca...