Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience and a client roster composed of some of the world s leading companies this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodolog...

A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally

FRESHNEYS CULTURE OF ANIMAL CELLS THE NEW EDITION OF THE LEADING TEXT ON THE BASIC METHODOLOGY OF CELL CULTURE, FULLY UPDATED TO REFLECT NEW APPLICATIONS INCLUDING IPSCS, CRISPR, AND ORGAN-ON-CHIP TECHNOLOGIES Freshney’s Culture of Animal Cells is the most comprehensive and up-to-date resource on the principles, techniques, equipment, and applications in the field of cell and tissue culture. Explaining both how to do tissue culture and why a technique is done in a particular way, this ...

Approaches to Psychology provides a contemporary, accessible and coherent introduction to the field of psychology, from its origins to the present, and shows the contribution of psychology to understanding human behaviour and experience.The book introduces students to the five core conceptual frameworks (or approaches) to psychology: biological; behaviourist; cognitive; psychodynamic; and humanistic. The methods, theories and assumptions of each approach are explored so that the reader builds...

Circuit analysis is the fundamental gateway course for computer and electrical engineering majors. Irwin and Nelms' Engineering Circuit Analysis has long been regarded as the most dependable textbook on the subject. Focusing on the most complete set of pedagogical tools available and student-centered learning design, this book helps students complete the connection between theory and practice and build their problem-solving skills.

Key concepts are explained multiple times in varying formats ...

Teach Like a Champion 3.0 is the long-awaited update to Doug Lemov's highly regarded guide to the craft of teaching. This book teaches you how to create a positive and productive classroom that encourages student engagement, trust, respect, accountability, and excellence. In this edition, you'll find new and updated teaching techniques, the latest evidence from cognitive science and culturally responsive teaching practices, and an expanded companion video collection.

Learn how to build studen...

The new eighth edition of An Introduction to Sociolinguistics brings this valuable, bestselling textbook up to date with the latest in sociolinguistic research and pedagogy, providing a broad overview of the study of language in social context with accessible coverage of major concepts, theories, methods, issues, and debates within the field. This leading text helps students develop a critical perspective on language in society as they explore the complex connections between societal norms an...

Offers a complete update and revision to the manual for agriculture, geography, and rural studies

The 21st edition of the quintessential reference book on agriculture is filled with updated and new material that provides those in the farming profession with everything they need to know about today's agricultural industry. Filled with contributions from top experts in the field, it provides not only the scientific explanations behind agriculture, but also a range of further reading .

The Agric...

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

TOTAL FACILITY MANAGEMENT

A comprehensive review of what facility management means to owners, operators, occupiers, facility managers and professional advisors

The newly revised Fifth Edition of Total Facility Management is an accessible and practical text that shows readers how the concept and principles of facility management can be implemented in practice. The book deals with the most common and intractable challenges facing professionals, academics and students in the field and provides p...