For those new to Python and data science, this text guides readers through the tools and techniques used to analyze data and generate predictive models. This book starts with the basics, includes practice questions to check understanding, and delves into advanced topics like neural networks and deep learning, all with clarity and a touch of humor.

Gender in Management by Gary N. Powell provides a comprehensive survey and review of the literature on sex, gender, and organizations, including research-based strategies for promoting an organizational culture of diversity, equity, and inclusion.Â

Understanding Terrorism: Challenges, Perspectives, and Issues offers a multidisciplinary, comprehensive exploration of domestic and international terrorism that helps students develop the knowledge and skills needed to critically assess the expressions and underlying causes of terrorism.

A comprehensive and current introduction to key topics in fundraising that balances theory and practice.

Looking at topics such as boot camps, the death penalty and parental responsibility, this is an important resource for students of criminology and related disciplines.

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

Effective lesson planning is a crucial skill for all primary school teachers and is key to fostering engaging and focused learning. So how can new teachers ensure that their plans are motivating and impactful so that their students can make good progress? This book serves as a comprehensive roadmap for planning dynamic and effective English lessons and clearly explains key principles and concepts that underpin effective teaching in all aspects of the primary English curriculum. Covering a wid...

Approachable, clear, and friendly, this book equips students with the tools to tackle key issues faced by qualitative researchers and establish good practice in their own research.

Shows students, through interactive examples and opportunities for practice, how to effectively use psychology research in their studies to attain better grades in assessments.