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For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and ...

For junior or senior undergraduate students in Electrical and Electronic Engineering. This text covers the basics of emerging areas in power electronics and a broad range of topics such as power switching devices, conversion methods, analysis and techniques, and applications. Its unique approach covers the characteristics of semiconductor devices first, then discusses the applications of these devices for power conversions.

Four main applications are included: flexible ac transmissions (FACTs...

For second and third year introductory communication systems courses for undergraduates, or an introductory graduate course. This revision of Couch’s authoritative text provides the latest treatment of digital communication systems. The author balances coverage of both digital and analog communication systems, with an emphasis on design.

Students will gain a working knowledge of both classical mathematical and personal computer methods to analyze, design, and simulate modern communication s...

Knowing the industry-standard animation and interactivity tool Adobe Animate CC (previously known as "Flash Professional") can help you get a foothold in the exciting web design and mobile app-development world. Learn Animate CC by building cool creative projects that will teach you how to: Design and animate vector artwork Compose an animated greeting card using HTML5 Build a promotional video with text and images animated in 3D Construct a working digital clock using ActionScript Design and...

A First Course in Probability explores the mathematics and potential applications of probability theory. It is an elementary introduction to the theory of probability for upper-level and graduate students majoring in mathematics, statistics, engineering and the sciences. Through clear and intuitive explanations, it presents not only the mathematics of probability theory but also the many diverse possible applications of this subject using numerous examples. The 10th Edition includes many new ...

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have internati...

For all fluid mechanics, hydraulics, and related courses in Mechanical, Manufacturing, Chemical, Fluid Power, and Civil Engineering Technology and Engineering programs. The leading applications-oriented approach to engineering fluid mechanics is now in full colour, with integrated software, new problems, and extensive new coverage. Applied Fluid Mechanics offers a clear and practical presentation of all basic principles of fluid mechanics (both statics and dynamics), tying theory directly to ...