Essential Mathematics for Chemists is ideally suited for students who have a limited mathematical background and who wish to build their confidence in the use of mathematics that is relevant to their chemistry studies. John Gormally has many years' experience of teaching mathematics to chemistry students and has set out specifically to address common difficulties in understanding the subject. Assuming little knowledge of mathematics, this book first introduces basic skills in handling numbers...

Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will ...

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.

This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

Financial measures are critical for business success and if you're a manager, for your career. That may scare some people. But here's the good news: there is a relatively small number of essential management ratios with which you can measure any aspect of business performance you need to. If you can master these, you will have a firm grip of business finance and need never be put off by the numbers again. Key Management Ratios cuts straight to the measures that matter. It shows you what they...

The fourth edition of this highly regarded and successful text continues to provide a clear and accessible introduction to the world of GIS for students and professionals. Focusing on the practical applications of GIS, this book features a wealth of multi-disciplinary case studies and examples of GIS in practice, demonstrating how it is used worldwide and within a variety of different industries.

The new edition has been substantially revised and updated to include coverage of the latest adva...

An essential text for HND and first year Hospitality Management degree students which examines the relevance and applications of general management theory and principles to hospitality organisations. Using contemporary material and case studies the book indicates ways in which performance may be improved through better use of human resources. Rigorous academic theory is related to hospitality practice, based on the author's great knowledge of the hospitality industry.

The text takes a vocatio...

Leadership isn't complicated keep it simple and make it count. This new edition of Steve Radcliffe's uniquely powerful, successful and practical framework will show you how to develop faster as a more confident and capable leader. This compact, instantly-applicable guide to developing leadership skills contains practical insights, straightforward actions and plain guidelines to accelerate your growth as a leader.

The framework is derived from expert coach Steve Radcliffe's work with real lead...

Quite simply, test-driven development is meant to eliminate fear in application development. While some fear is healthy (often viewed as a conscience that tells programmers to be careful! ), the author believes that byproducts of fear include tentative, grumpy, and uncommunicative programmers who are unable to absorb constructive criticism. When programming teams buy into TDD, they immediately see positive results. They eliminate the fear involved in their jobs, and are better equipped to tac...

Organized around 55 specific guidelines, each of which describes a way to write better C++, this book reflects on modern design considerations, including exceptions, design patterns, and multithreading. It also provides guidance on the design of effective classes, functions, templates, and inheritance hierarchies.

"Every C++ professional needs a copy of Effective C++. It is an absolute must-read for anyone thinking of doing serious C++ development. If you've never read Effective C++ and you t...

Are you looking for a deeper understanding of the Java (TM) programming language so that you can write code that is clearer, more correct, more robust, and more reusable? Look no further! Effective Java (TM), Second Edition, brings together seventy-eight indispensable programmer's rules of thumb: working, best-practice solutions for the programming challenges you encounter every day. This highly anticipated new edition of the classic, Jolt Award-winning work has been thoroughly updated to cov...