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Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.

The book continues to place emphasis on global aspects of ...

For courses in Social Psychology Make research relevant through a storytelling approach Social Psychology introduces the key concepts of the field through an acclaimed storytelling approach that makes research relevant to students. Drawing upon their extensive experience as researchers and teachers, authors Elliot Aronson, Tim Wilson, and Sam Sommers present the classic studies that have driven the discipline alongside the cutting-edge research that is the future of social psychology. In addi...

For courses in Python programming. A clear and student-friendly introduction to the fundamentals of PythonIn Starting Out with Python, 5th Edition, Tony Gaddis' accessible coverage introduces students to the basics of programming in a high-level language. Python, an easy-to-learn and increasingly popular object-oriented language, allows readers to become comfortable with the fundamentals of programming without the troublesome syntax that can be challenging for novices.

With the knowledge acqu...

For Introduction to Educational Psychology courses. Forty-four easy-to-read modules facilitate students' learning and retention In clear and jargon-free prose, Educational Psychology, 14th Edition, explains and illustrates educational psychology's practical relevance for teachers and learners. Theory and practice are considered together, showing how research on child development, learning, cognition, motivation, instruction, and assessment can be applied to solve the everyday problems of teac...

Social Psychology introduces the key concepts of the field through a storytelling approach that makes research relevant. Drawing upon their extensive experience as researchers and teachers, the authors present classic studies alongside the cutting-edge research that is the future of social psychology.

The 11th Edition includes engaging contributions from new co-authors Elizabeth Page-Gould and Neil Lewis Jr. who bring their expertise to bear on pressing societal issues such as intergroup rela...

"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer "My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning." Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem.

The world of strategy can seem to be an impenetrable jun...

Assuming no prior knowledge of biology and building upon previous editions, Biological Psychology third edition uses everyday experiences to explain complex concepts in an interesting and highly accessible way. This is complemented by a range of inventive pedagogical features and extensive full-colour illustrations to stimulate interest and help students to develop and test their understanding. Online resources accompanying the text can be found at www.pearsoned.co.uk/toates These include vid...

Learn everything you need to know about Calculus and practice your reasoning and practical skills with this high-end textbook.

Calculus: A Complete Course, 10th Edition is the ultimate guide in the field with a well-earned reputation for its accuracy and mathematical rigour.

The textbook provides a reader-friendly language and high-end study material, suitable for a standard semester course that will also help you explore some of the unique topics and approaches in the landscape of Mathematics.

Offering a wide range of exercises to practice and test your learning of the topics, this edition will help you develop your reasoning skills and apply techniques you have learned to concrete situation...

Microsoft Hybrid Cloud Unleashed cuts through the hype to explain what exactly hybrid cloud is, present complete ITIL-based implementation strategies, guide you through deploying the brand-new Microsoft Azure Stack, and help you use System Center 2016 to maximize the value of your private cloud investment. Written by an expert team of Microsoft System Center Cloud and Datacenter MVPs and Microsoft Senior Premier Field Engineers, it covers all-new material included in no other System Center Un...