Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline. Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptiv...

Following the publication of the Dutch edition of this book in 2002, Brand Design has become a household name in many boardrooms and educational courses. Ruud Boer's model of Brand Design has guided over 30,000 marketers in shaping and designing brands. With the introduction of this new edition, marketing students and professionals can also benefit from a conceptual map of Brand Design in English!

This well-illustrated book is comprehensive, encompassing a diversity of practical examples of p...

Prepare future hotel general managers to efficiently supervise and run a midsize full-service hotel. Hotel Operations Management provides an up-to-date and comprehensive examination of all aspects of hotel administration from the viewpoint of the hotel general manager. Detailed information addresses the operating departments of a full-service hotel: Human Resources; Controller; The Front Office; Housekeeping; Food and Beverage; Safety and Property Security; Sales and Marketing; Accounting; an...

This print textbook is available for students to rent for your classes. The Pearson print rental program provides you with affordable access to learning materials, so you go to class ready to succeed. Engineering Mechanics: Dynamics excels in providing a clear and thorough presentation of the theory and application of engineering mechanics.

It empowers you to succeed by drawing upon Professor Hibbeler's decades of everyday classroom experience and his knowledge of how students learn. The text...

Note: You are purchasing a standalone product; MyLab Math does not come packaged with this content. Students, if interested in purchasing this title with MyLab Math, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Proven in North America and abroad, this classic text has earned a reputation for excellent accuracy and mathematical rigour. Previous editions have been praised for providing complete and precise...

The Best-Selling C++ Resource Now Updated for C++11 The C++ standard library provides a set of common classes and interfaces that greatly extend the core C++ language. The library, however, is not self-explanatory. To make full use of its components-and to benefit from their power-you need a resource that does far more than list the classes and their functions. The C++ Standard Library: A Tutorial and Reference, Second Edition, describes this library as now incorporated into the new ANSI/ISO ...

For courses in General, Organic, and Biological Chemistry (2 - Semester) This package includes MasteringChemistry(TM) A Clear, Flexible Approach to Chemistry for the Modern Classroom Active learning, an increased focus on clinical examples, updates based on current teaching and research findings, and digital innovations designed to engage and personalize students' experience make Fundamentals of General, Organic, and Biological Chemistry simply the best choice for students with a future in al...

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Mechanics of Materials clearly and thoroughly presents the theory and supports the application of essential mechanics of materials principles. Professor Hibbeler's concise writing style, countless examples, and stunning four-color photorealistic art program help you visualize and master difficult concepts. The 10th Edition retains the hallmark features synonymous with the Hibbeler franchise, and is enhanced with the most current information, a fresh new layout, added problem solving, and incr...