The role of design professionals' in innovation is growing towards a more strategic one. They are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this role, design professionals need to master a set of strategic practices - i.e., routinized actions and ways of working. However, since the strategic role of designers is a relativ...

Since 1846, the Vlisco company, located in Helmond, has supplied the Western and Central African market with Dutch Wax fabrics. This book is an homage to the fabric's fascinating history - more than a hundred years old, born in Indonesia, designed in the Netherlands, loved in Africa and coveted in the West. Full of layered meaning, the fabrics find their way to Parisian fashion shows, markets in Ghana and galleries in London and New York. More than 200 examples of fabrics from the Vlisco arch...

Gert Dumbar (1940) is one of the most influential—and colourful—graphic designers in the postwar design field, both in the Netherlands and abroad. As a young partner in Tel Design, he designed one of the most iconic symbols in the Dutch public domain, the logo for the Dutch National Railways, NS, to which he has added countless designs for other clients with his own Studio Dumbar. Applauded or reviled, Studio Dumbar has left an indelible mark on Dutch and international visual culture.

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Digital technology has not only revolutionized the way designers work, but also the kinds of designs they produce. The development of the computer as a design environment has encouraged a new breed of digital designer; keen to explore the unique creative potential of the computer as an input/output device. Data-driven Graphic Design introduces the creative potential of computational data and how it can be used to inform and create everything from typography, print and moving graphics to inter...

Incorporating both formal details and welcoming elements, a sophisticated and balanced look tailored to a sense of home, as shown through the portfolio of Foley & Cox

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design. The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on...

An invaluable introduction for designers and creatives on how to create digital interfaces for users.

An entertaining and highly original introduction to graphic design, this beautifully designed book uses puzzles and visual challenges to demonstrate how typography, signage, posters and branding work.

Through a series of games and activities, including spot the difference, matching games, drawing and dot-to-dot, readers are introduced to concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose-le...

The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands