A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.

Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.

Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication.

Throughout the book, students...

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.

Introductory textbook offering intercultural communication students a fuller understanding of how culture and communication affect and effect eachother.

The Second Edition of the award-winning The SAGE Handbook of Conflict Communication emphasizes constructive conflict management from a communication perspective which places primacy in the message as the focus of conflict research and practice.

Examines state-of-the-art research and knowledge regarding nonverbal behavior and applies that scientific knowledge to a broad range of fields.

Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.

A student introduction to interpersonal communication, taking an applied approach and including case studies throughout.