De lesmethode “Basis Marketing voor het MBO, 2e editie” behandelt alle belangrijke aspecten van de moderne marketing zoals deze zich vanaf de jaren 60 heeft ontwikkeld. De methode is sterk praktijkgericht en zeer toegankelijk voor de MBO student op niveau 3 en 4. De verworven kennis uit dit lesmateriaal kan direct worden ingezet!

The Customer Leader makes your favorite management books obsolete. You can start emptying and rearranging your bookcase and make room for the Customer Leader. The Customer Leader is an action-packed, no-nonsense page-­turner. It helps you to define value, analyze the arena you are competing in, develop a winning value proposition, and build a customer-driven organization.

The Customer Leader is about leadership, customers, and creating great business. It addresses the most important questio...

Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.

Over 100 b...

Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices.

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.