Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.

Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle. It will help you to find direction and which corners to take when you are scanning, analysing and applying the trends for any type of challenge or topic. This guide is to be used in combination with the book 'How to Research Trends'.

You can use it to challenge yourself o...

Grow Your Business Fast—And Still Have Fun!

Of all the challenges entrepreneurs face, scaling their business is one of the hardest, and the marketing department often bears the brunt when they are asked to meet rising expectations and demand without an increase in budget. How do marketers do more with less—without compromising on quality?

The answer lies in becoming a scaleur—combining entrepreneurial ingenuity with marketing skill and panache. Think Big, Scale Fast draws on lessons f...

The Customer Leader makes your favorite management books obsolete. You can start emptying and rearranging your bookcase and make room for the Customer Leader. The Customer Leader is an action-packed, no-nonsense page-­turner. It helps you to define value, analyze the arena you are competing in, develop a winning value proposition, and build a customer-driven organization.

The Customer Leader is about leadership, customers, and creating great business. It addresses the most important questio...

Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.

Over 100 b...

Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.