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Resultaten (83)

26,99
Leverbaar vanaf 16 mei
met 5% korting 25,64
+
Bestel

Identity as Strategy

How your corporate identity can fuel your success

2025 || Paperback || Stijn Van Diemen || BIS Publishers BV

24,99
Vóór 16:30 uur besteld,
vandaag verzonden
+
Bestel

Marketing Magic

how I produced 7 billion views, 50 million social media followers and $250,000,000 in yearly revenue without paid advertising!

2024 || Hardcover || Manuel Saurez || NaturalSlim B.V.

Does this book promise to make you and your brand an overnight sensation with millions of followers and instant fortune?

Nope.

Is it a guide offering a ‘magic formula’ that will eliminate all effort on your path towards success?

Absolutely not.

But will this book provide you with a detailed, step-by-step roadmap specifically designed to help business owners, entrepreneurs, and those passionate about their crafts build sustainable, profitable brands that last for generations

Yes.

And it do...

53,00
Vandaag besteld,
morgen verzonden
met 5% korting 50,35
+
Bestel

Consumer Behaviour

2023 || Paperback || Zubin Sethna || SAGE

This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

86,95
Direct beschikbaar
+
Bestel

Marketing Communication Strategy (e-book)

2015 || E-book via Bookshelf || Ko Floor e.a. || Noordhoff

..

24,99
Vandaag besteld,
morgen verzonden
+
Bestel

Hidden Persuasion

33 psychological influence techniques in advertising

2019 || Paperback || Marc Andrews e.a. || BIS Publishers || met inkijkexemplaar

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques ...

49,99
Direct beschikbaar
+
Bestel

Marketing Research with SPSS (e-book)

2018 || E-book via Bookshelf || Wim Janssens e.a. || Pearson

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.

This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

69,25
Levertijd: 5 werkdagen
+
Bestel

Consumer Behavior: Buying, Having, and Being / 13th Global Edition

2019 || Paperback || Michael Solomon || Pearson || ook als eBook

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses.

Beyond consumer behavior: How buying habits shape identityA #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how ha...

154,00
Vandaag besteld,
morgen verzonden
met 5% korting 146,30
+
Bestel

Social Marketing

Behavior Change for Good

2023 || Paperback || Nancy R. Lee e.a. || SAGE

Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

24,95
Vóór 16:30 uur besteld,
vandaag verzonden
+
Bestel

Why We Buy

The Science of Shopping

2025 || Paperback || Paco Underhill || Simon & Schuster Nederland B.V.

Synopsis coming soon.......

48,00
Vandaag besteld,
morgen verzonden
met 5% korting 45,60
+
Bestel

Influencers and Creators

Business, Culture and Practice

2023 || Paperback || Robert Kozinets e.a. || SAGE

This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.