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The brand power manifesto
A creative roadmap for female entrepreneurs
2024 || Paperback || Abigail Baldwin e.a. || BIS Publishers BV
Are you a female entrepreneur aiming to reach your highest potential? Then this is the book you need! Authored and designed by Abigail and Chloe Baldwin—dynamic twin sisters and successful business owners—this book unveils a unique roadmap to building confidence and a strong personal brand.
Drawing from their own entrepreneurial journey, the Baldwins intertwine personal anecdotes with a practical branding framework. Emphasizing teamwork, personal growth, and strategic business development...
Identity as Strategy
How your corporate identity can fuel your success
2025 || Paperback || Stijn Van Diemen || BIS Publishers BV
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Marketing Magic
how I produced 7 billion views, 50 million social media followers and $250,000,000 in yearly revenue without paid advertising!
2024 || Hardcover || Manuel Saurez || NaturalSlim B.V.
Does this book promise to make you and your brand an overnight sensation with millions of followers and instant fortune?
Nope.
Is it a guide offering a ‘magic formula’ that will eliminate all effort on your path towards success?
Absolutely not.
But will this book provide you with a detailed, step-by-step roadmap specifically designed to help business owners, entrepreneurs, and those passionate about their crafts build sustainable, profitable brands that last for generations
Yes.
And it do...
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Consumer Behaviour
2023 || Paperback || Zubin Sethna || SAGE
This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
Marketing Communication Strategy (e-book)
2015 || E-book via Bookshelf || Ko Floor e.a. || Noordhoff
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Hidden Persuasion
33 psychological influence techniques in advertising
2019 || Paperback || Marc Andrews e.a. || BIS Publishers || met inkijkexemplaar
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The techniques ...
Marketing Research with SPSS (e-book)
2018 || E-book via Bookshelf || Wim Janssens e.a. || Pearson
Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.
This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
Consumer Behavior: Buying, Having, and Being / 13th Global Edition
2019 || Paperback || Michael Solomon || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses.
Beyond consumer behavior: How buying habits shape identityA #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how ha...
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Social Marketing
Behavior Change for Good
2023 || Paperback || Nancy R. Lee e.a. || SAGE
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
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Why We Buy
The Science of Shopping
2025 || Paperback || Paco Underhill || Simon & Schuster Nederland B.V.
Synopsis coming soon.......