The growth of the multinational enterprise (MNE) has led to an increasing interest in international business strategy from scholars, professionals, and policy makers alike. MNEs must contend with challenges in both their home and host international markets, and increasingly uncertain conditions in the international business environment demand superior firm-level capabilities for multinational firms to achieve and maintain competitive advantages in the long-run. This Handbook explores the prog...

Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, 5E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals clearly illustrate data and results.

Step-by-step instructions guide you through using Excel, Tableau, R or the Python-based Orange data mining software to perform advanced analytics. Practical, relevant...

Uber. Airbnb. Amazon.

Apple. PayPal. All of these companies disrupted their markets when they launched.

Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models.

Whether platforms are connecting sellers and ...

An authoritative, accessible guide to how our lungs work and how to protect them

Biotechnologist Leroy Hood and longevity researcher Nathan Price journey to the future of health. Medicine today is a hit-or-miss affair that tackles symptoms long after disease sets in. Hood and Price explore the emerging technologies that will focus health care on extending wellness, making it personal, precise, and truly preventative.

The Simple Marketing Strategy to Attract Buyers in the Digital Era Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides...

We'll remember 2020 as the year that brought the need for effectively and efficiently connecting people into sharp focus. Companies around the world are rapidly changing their in-person event strategies and shifting to virtual or hybrid events. Clearly, the necessity for online meetings and events has never been greater. Transitioning to Virtual and Hybrid Events is a comprehensive roadmap to going virtual, helping you give your online audience a unique and compelling experience. This practic...

Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.

This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams, with a structured, fact-based approach to boosting sales close rates and delivering improved business value to customers. The time-tested Lean selling techniques described in this book have been prove...