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57,95
Levertijd: 5 werkdagen
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Bestel

ISE Strategic Management of Technological Innovation

2022 || Paperback || Melissa Schilling || McGraw-Hill

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic co...

39,95
Vóór 16:30 uur besteld,
vandaag verzonden
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Bestel

The Pyramid Principle / 3rd edition

Logic in Writing and Thinking

2022 || Paperback || Barbara Minto || Pearson

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?

46,86
Direct beschikbaar
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Bestel

Digital Marketing / 8th edition (e-book)

2022 || E-book via Bookshelf || Dave Chaffey e.a. || Pearson

I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too - which is why we use it on our postgraduate practitioner programmes.

We make a copy available to every student in the University. No other text comes close and literally thousands of our graduates have benefitted from ...

44,95
Levertijd: 6 werkdagen
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Bestel

Artist Management for the Music Business

Manage Your Career in Music: Manage the Music Careers of Others

2022 || Paperback || Paul Allen || Taylor & Francis

Anyone managing an artists career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth.

The book is full of valuable practical insights. It includes interviews and case studies with examples ...

72,15
Levertijd: 5 werkdagen
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Bestel

International Marketing Strategy / 9th edition

Analysis, Development and Implementation

2022 || Paperback || Isobel Doole e.a. || Cengage Learning

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of d...

154,00
Vandaag besteld,
morgen verzonden
met 5% korting 146,30
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Bestel

Applying Communication Theory for Professional Life

A Practical Introduction

2022 || Paperback || Marianne Dainton e.a. || SAGE

67,95
Levertijd: 5 werkdagen
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Bestel

Business Research Methods / 6th edition

2022 || Paperback || Emma Bell e.a. || Oxford University Press

This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project. The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, fem...

69,95
Levertijd: 5 werkdagen
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Bestel

A First Look at Communication Theory ISE / 11th edition

2022 || Paperback || Em Griffin e.a. || McGraw-Hill

The 11th edition of A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors' conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introduce over 30 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own live...

68,95
Vandaag besteld,
morgen verzonden
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Bestel

Work Psychology / 7th edition

Understanding Human Behaviour in the Workplace

2022 || Paperback || John Arnold e.a. || Pearson || ook als eBook

For undergraduate students in business, management and psychology, as well as those studying for professional qualifications. Gain a clear and authoritative introduction to human behaviour in the workplace Work Psychology: Understanding Human Behaviour in the Workplace, 7th edition, by Arnold, Coyne, Randall and Pattterson is an accessible and fascinating examination of human behaviour in today's workplace, written by authors who are all experts in their fields. Substantially updated with new...

55,58
Direct beschikbaar
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Bestel

Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, , Global Edition (e-book)

2022 || E-book via Bookshelf || Courtland Bovee e.a. || Pearson

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. Help your students launch their careers with modern communication skillsFor the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game.

Business Communication Essentials: Fun...