Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For MBA-level managerial accounting courses. An essential tool for understanding how to make effective economicdecisions. In todayGÇÖs troubled economy, itGÇÖs important to show students howmanagerial decisions can affect business costs. Introduction toManagement Accounting helps to en...

Supply chains and the logistics activities that drive them are critical to business success. Logistics and Supply Chain Management has the most up-to-date practical tools to manage the people and processes that allow businesses to gain and maintain competitive advantage through their supply chains. You'll discover how effective development and management of supply chain networks will help businesses cut costs and enhance customer value.

The sixth edition of this bestselling book has been comp...

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate courses in the principlesof marketing. Companies donGÇÖt make decisions.People do.

Marketing: Real People, RealChoices is the only text to introducemarketing from the perspective of real people, who make real marketingdecisions, at leading companies every day. Timely a...

This book has case studies so students can understand how and why information systems are essential in todays evolving business landscape. These cases studies highlight real-world companies, technologies, and issues that illuminate different topics. It aligns concepts with the latest trends, exploring how the rise different applications cloud/mobile computing affect information systems.

The latest edition of the gold-standard guide for leadership development

In the new seventh edition of The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, best-selling leadership authors and business scholars James Kouzes and Barry Posner deliver an essential strategic playbook for effective leadership. The book's actionable advice is grounded in robust research and deep insights into the complex interpersonal dynamics of the workplace.

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A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, pr...

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...

Combining a strong theoretical underpinning with a wide range of case studies and practical examples, this authoritative textbook provides a deep understanding of career systems, on both an individual and an organizational level.

De rechtssystemen die de kapitalistische samenlevingen wereldwijd vorm geven, dragen bij tot een aantal fundamentele maatschappelijke problemen. Een almaar groeiende openbare en particuliere schuld, de milieuvervuiling, een toenemende polarisatie tussen rijk en arm, en een wereldwijd onrechtvaardig fiscaal en financieel systeem zijn daar voorbeelden van.

Het kapitalistische systeem zelf pakt deze problemen niet aan. Nochtans zijn de belangrijkste juridische bouwstenen van het kapitalistische ...

Vandaag is China de tweede belangrijkste economie van de wereld met aan de leiding Xi Jinping, de machtigste president na Mao Zedong. Xi Jinping werkt aan een hele reeks initiatieven om China naar de absolute top te brengen, zijn ultieme China Dream. Denk maar aan het ‘Belt and Road Initiative’, de nieuwe ‘Silk Road’; ‘Made in China 2025’, een techno-strategisch plan dat China wetenschappelijk en technologisch wereldleider zal moeten maken; het ruimtevaart- en nucleair programma; ...