Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

A timely and provocative exploration of contemporary political communication from a world-leading author team. In an age of "fake news" and Youtube algorithms it can be tempting to see politics as all mediation, but this book refocuses on the broader contexts or neoliberalism, elites, populism, activism and so on. There's more to Trump than Twitter.

An up to date, topical book which explores how society and politics are being shaped by the rise of technology, for good and for bad. Written for both an academic and general audience, this book examines how technology has the power to reshape our civic participation, our economic and political governance, and our entire existence.

This book provides guidance on how to set up mentorship programmes in your institutions, and the skills of an effective mentor.

Computational approaches offer exciting opportunities for us to do social science differently. This beginner's guide discusses a range of computational methods and how to use them to study the problems and questions you want to research.

In this fully updated fifth edition of this much-loved textbook, you will be introduced to different ways oflooking at education, supported by links to classic and contemporary research.

This book develops the reader's knowledge of how and when gender stereotypes form and how they can be perpetuated in various ways through and during a child's education.

Offers an overview of technical collection, examining the collection, processing, and exploitation of non-literal intelligence information, including laser, acoustic, and infrared signals; non-imaging optical intelligence sources; and, radar tracking and measurement of aerospace vehicles.

This accessible, practical 'how to' guide provides students with a step-by-step toolkit of the why, when and how of qualitative methods, for anyone studying qualitative research or doing a research project.