Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques ...

'Imagine Me' is a game that enables players to talk about the complicated and intimate subject of identity in a playful and accessible manner. This is done by using visualisations, instead of words and questions, to start an (open) conversation. The various cards are displayed in order to create a moodboard representing your identity.

The game can be played in various environments to uncover different social structures, for example, in a professional environment, at school or during a fun eve...

'How to Create Better Ideas' gives insight in the design process and how to create better ideas with examples ranging from Precious Plastic to the Sheltersuit. It is divided into two sections: the right and left brain. The first part analyses the general design process. The second part introduces six self developed methods that teach you to create more and better visual ideas relevant for all design disciplines.

It is a book for anyone who would like to learn and understand design more in-dep...

We think, feel and talk in metaphors. Why not use them for design?

Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. 'Happy is Up, Sad is Down' is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics and advertising.

Metaphors show how to...

Discover why intentional event design is crucial and how you can create positive organisational changes.

Curious about how events can make a difference and create a meaningful impact? Then this is the book for you. 'Design to Change' offers valuable insights into the power of purposeful and strategic event design.

Find out why intentional event design is crucial to drive positive organisational changes. Learn how to identify an event's desired outcomes and design experiences that align with ...

Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.

This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, i...

Senses of Architecture is a groundbreaking book that challenges the traditional approach to design by emphasizing the often overlooked senses. It explores how engaging all our senses—touch, smell, sound, and even taste—can enhance our experience of spaces, sparking a new wave of inspiration and intrigue among architects and designers. The book urges architects and designers to awaken these dormant senses, often neglected in modern design, to unlock a deeper understanding and appreciation ...

There are many great design books in existence that teach us about design process, tools and methods. With the increasing popularity of design thinking and human-centred design we've also seen more material discussing various aspects of the practice. One missing aspect, almost in an ironic twist, is what it takes to be the actual person who is doing the designing.The name 'This Human' is referring to that person. The person who needs to observe to gain insight, to makes sense of their observa...

The Visual Thinking Workbook is a great tool to help you kick-start your visual journey and gain the confidence to produce amazing, compelling drawings. The book is to be used in combination with the theory book Visual Thinking. The workbook is crammed with tons of visual exercises, ranging from tracing illustrations to drawing hacks. It will inspire you to design and share your own icons! Drawing people and interactions, highlights simple ways of drawing people, emotions and interactions. It...

Making connections is the underlying mechanism that helps us to think creatively.

This new visual twist on the classic domino game helps inquisitive minds, young and old, train their ability to make new connections, seek unusual visual combinations and look at things in a different way.

As with Little Creative Thinker’s Exercise Book, this wonderfully simple children’s game is built on the tried and tested theory that by enhancing your ability to see connections, you can enhance your crea...