Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is co...

For undergraduate and MBA cost or management accounting courses. Horngren's Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasises the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to consider concepts, analyses, and management.

The 17th Edition incorporates the latest research and most ...

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?

Don't simply show your data-tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples-ready for immediate application to your next graph or presentation.

Storytelling is not an inherent skill, esp...

Folland, Goodman, and Stano's bestselling The Economics of Health and Health Care text offers the market-leading overview of all aspects of Health Economics, teaching through core economic themes, rather than concepts unique to the health care economy. The Eighth Edition of this key textbook has been revised and updated throughout, and reflects changes since the implementation of the Affordable Care Act (ACA). In addition to its revised treatment of health insurance, the text also introduces ...

This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.

Human Resource Management in the Hospitality Industry: A Guide to Best Practice takes a 'process' approach and provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise’s workforce within the current business and social environment.

Since the ninth edition of this book there have been many significant developments in this field and this new edition has been completely revised and updated in the following ways: Extensivel...

Corporate social responsibility has gained substantial traction in recent decades but many still struggle with conveying the importance of integrating ethics and environmental and social values within the demands of a business world understandably concerned with making profit. First published in 2009 as `Do the Right Thing', The Practical Guide to Corporate Social Responsibility guides you through the basics, teaching how to recognise CSR benefits and put principles into practice in a busines...

I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too - which is why we use it on our postgraduate practitioner programmes.

We make a copy available to every student in the University. No other text comes close and literally thousands of our graduates have benefitted from ...

This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. DIGITAL UPDATE available for Spring 2021 classes For courses in entrepreneurship. Learn about the entrepreneurial process through real-worldexamples

Entrepreneurship: Successfully Launching New Ventures exploresthe allure of entrepreneurship, teaching students how to successfully l...