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Resultaten (1056)
Understanding Organizational Culture
2012 || Paperback || Mats Alvesson
With his usual engaging and inimitable style, Mats Alvesson takes the reader on a riveting journey through the diverse ways in which culture itself can be understood and how these powerfully inform organizational life.' - Blake E. Ashforth, Arizona State University 'Understanding Organizational Culture comunicates complex ideas in a manner that will illuminate for those who are less familiar with the concepts discussed, as well as providing a depth and critique of interest to those familiar w...
morgen verzonden
Marketing Communications Management
Analysis, Planning, Implementation
2014 || Paperback || Paul Copley || SAGE
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
The Strategy and Tactics of Pricing / 7th edition
A Guide to Growing More Profitably
2023 || Paperback || Thomas T. Nagle e.a. || Taylor & Francis
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...
morgen verzonden
The Bezos Blueprint
communication Secrets that Power Amazon's Success
2022 || Paperback || Carmine Gallo || Macmillan
From Carmine Gallo, the bestselling author of Talk Like Ted, comes The Bezos Blueprint, which teaches you the communication and leadership secrets of Jeff Bezos and how to master them.
Award-winning biographer Walter Isaacson is often asked who, of the people living today, would he consider to be in the same league as the innovators he’s profiled: Leonardo da Vinci, Albert Einstein, Steve Jobs. Isaacson’s answer? Jeff Bezos.
The Amazon founder shares the traits that made Isaacson’s inno...
morgen verzonden
The Bezos Blueprint
Communication Secrets that Power Amazon's Success
2023 || Paperback || Carmine Gallo || Veltman Distributie Import Books
The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like TED.
Making Sense of the Organization
2000 || Paperback || K Weick || John Wiley and Sons Ltd
This volume brings together the best--known and most influential articles on sensemaking in organizations by one of its most distinguished exponents, Karl Weick. * Brings together the best most influential articles written by one of the gurus of sensemaking -- Karl Weick.
vandaag verzonden
The Challenger Sale
How To Take Control of the Customer Conversation
2020 || Paperback || Matthew Dixon e.a. || Penguin
In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers.
They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales re...
morgen verzonden
The Basic Laws of Human Stupidity
The International Bestseller
2024 || Hardcover || Carlo M. Cipolla || Ebury Publishing
'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world. Since time immemorial, a powerful dark force has hindered the growth of human welfare and happiness.
morgen verzonden
Corporate Integrity and Accountability
2020 || Paperback || George G. Brenkert || SAGE
In the wake of recent business scandals, such as Enron, public confidence in corporate integrity has been badly shaken. This text looks at the causes of concern and how business might respond, covering topics that include financial reporting, executive compensation, globalisation and business ethics.
Leading in a Culture of Change Personal Action Guide and Workbook / 1st edition
2021 || Paperback || Michael Fullan || John Wiley and Sons Ltd
In this volume, Michael Fullan, an expert in the field of organizational change and leadership, provides the practical tools to help leaders understand and implement change in their organizations.
