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Resultaten (1045)
Gower Handbook of Project Management / 5th edition
2014 || Hardcover || Rodney Turner || Taylor & Francis
This Handbook was the first APM Body of Knowledge Approved title for the Association for Project Management. Over the course of five editions, Gower Handbook of Project Management has become the definitive desk reference for project management practitioners. The Handbook gives an introduction to, and overview of, the essential knowledge required for managing projects.
The team of expert contributors, selected to introduce the reader to the knowledge and skills required to manage projects, inc...
maandag verzonden
Procurement and Supply Chain Management / 8th edition
2022 || Paperback || Arjan van Weele e.a. || Cengage Learning
Now in its eighth edition, this trusted Procurement and Supply Chain Management text provides a complete introduction to the important principles underlying the subject area using a flexible managerial perspective. Fully updated and restructured to reflect contemporary thinking and practice, this highly respected textbook covers the latest developments in procurement and supply chain management with clear and well-structured content. Strong case studies that are relevant and engaging compleme...
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Consumer Psychology
Theories & Applications
2023 || Paperback || Hazel Huang || SAGE
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
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Qualitative Research in Business and Management
2020 || Paperback || Michael D Myers || SAGE
Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
Business Skills for the 21st Century
2024 || Hardcover || Marc G. Baaij || SAGE
This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.
Social Media Marketing / 5th edition
2023 || Paperback || Tracy L. Tuten || SAGE
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.
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Artificial Intelligence and Work
Transforming Work, Organizations, and Society in an Age of Insecurity
2025 || Paperback || John Bratton e.a. || SAGE
This thought-provoking book looks at how AI technologies are changing organizations, society and the world of work, combining breadth, critical analysis and academic rigour.
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Digital Marketing
Strategic Planning & Integration
2022 || Paperback || Annmarie Hanlon || SAGE
An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.
